# Spring Global

> Spring Global, now branded Spring, supplies enterprise software and implementation services for consumer packaged goods field teams. Its mobile sales tools and Field Intelligence Platform connect store visits, orders, merchandising and delivery with AI coaching, analytics and automated workflows.

- **Founded:** 2001
- **Headquarters:** Denver, United States
- **Founders:** Marcelo Condé (Co-founder), Cristiano Oliveira (Co-founder)
- **Products:** Field Intelligence Platform, Coach AI, FieldCoach, LeaderCoach and DataCoach, Command Center Premium and SFA Apps, Studios and Maestro
- **Notable:** Spring reports inclusion as a Representative Vendor in Gartner’s April 2025 retail execution management market guide., Its Coca-Cola bottler case study reports 90 minutes saved per rep daily and deployment in three months., Its Hunt Brothers Pizza case study describes consolidating mobile sales, merchandising, delivery and lot tracking.

## Products & services

- **Field Intelligence Platform** — Configurable enterprise platform connecting coaching, field events, workflows, integrations and audit records. Publicly introduced with the Spring brand in 2026.
- **Coach AI** — Launched November 14, 2023; benchmarks stores and representatives and recommends targeted coaching and store actions.
- **FieldCoach, LeaderCoach and DataCoach** — Role-specific assistants for field execution, leadership action planning and explaining analytical recommendations.
- **Command Center Premium and SFA Apps** — Mobile sales and headquarters tools for orders, routes, merchandising, delivery and service workflows.
- **Studios and Maestro** — Studios configures rules and workflows; Maestro coordinates coaches, escalation and automated actions.
- **Break Adherence** — Field workflow for proactive break reminders, exception detection and documented follow-up.
- **Agentic geofencing** — Uses arrival and departure events to automate visit records and derive time and mileage information.
- **Implementation and configuration services** — Rapid prototyping, integration, guided deployment and customer-specific workflow configuration.

## Achievements

- Spring reports inclusion as a Representative Vendor in Gartner’s April 2025 retail execution management market guide.
- Its Coca-Cola bottler case study reports 90 minutes saved per rep daily and deployment in three months.
- Its Hunt Brothers Pizza case study describes consolidating mobile sales, merchandising, delivery and lot tracking.

## Latest updates

- **2026-07** — Company-wide São Paulo meeting covered team alignment, product ownership and a one-day UI development exercise.
- **2026-05** — Tommy Bittner’s appointment as CEO took effect May 1; Conor Keane moved to a board role.
- **2026-02** — Spring announced its new brand direction and Field Intelligence Platform; the same month’s CEO announcement specified the May transition.

## Links

- Website: https://springglobal.com/
- LinkedIn: https://www.linkedin.com/company/springglobal/
- Twitter/X: https://x.com/Spring_Global
- Facebook: https://www.facebook.com/springglobal.usa/

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Profile page: https://yespress.io/spring-global
Published by YesPress — https://yespress.io
Last updated: 2026-10-25