# Sprig

> Sprig is an AI-powered research platform that helps product, design, and research teams turn user questions into evidence without waiting weeks for it. Founded in 2019 as UserLeap and rebranded in 2021, the San Francisco company started with behavior-triggered micro-surveys and has grown into an enterprise survey system driven by research agents - Design, Field, and Synthesize - that build studies, run them adaptively, and write up the findings. Customers including Figma, Square, HelloFresh, Notion, and Coinbase use Sprig to reduce the risk in product decisions by studying real users in the moment rather than after the fact.

- **Founded:** 2019
- **Headquarters:** San Francisco, California, USA
- **Founders:** Ryan Glasgow (Founder & CEO)
- **Team size:** Approximately 100-150 employees (estimated)
- **Products:** Sprig Surveys, Design Agent, Field Agent, Synthesize Agent, Session Replays & Heatmaps
- **Notable:** Rebranded from UserLeap to Sprig in 2021 alongside expansion into a unified research platform., Raised roughly $90M from top-tier investors including Andreessen Horowitz, Accel, First Round Capital, and Figma Ventures., Adopted by leading product teams including Figma, Square, HelloFresh, Notion, and Coinbase.

## Products & services

- **Sprig Surveys** — In-product and multi-channel surveys (email, web, mobile, panels) triggered by real user behavior, with logic, branching, and bias detection.
- **Design Agent** — Turns a research objective into a full study, automating survey building and auditing questions for bias to protect rigor.
- **Field Agent** — Delivers adaptive studies through a conversational interface, personalizing questions in real time to collect higher-quality data.
- **Synthesize Agent** — Transforms raw responses into presentation-ready narrative reports, clustering open-text and detecting patterns across segments.
- **Session Replays & Heatmaps** — Behavioral tools with AI summaries that show how users actually move through a product.
- **AI Analysis (AI Explorer / Recommendations)** — Clusters open-text feedback and surfaces recommendations to improve adoption, retention, and satisfaction.
- **MCP Connector** — Connects Sprig insights to third-party AI tools via the Model Context Protocol.

## Achievements

- Rebranded from UserLeap to Sprig in 2021 alongside expansion into a unified research platform.
- Raised roughly $90M from top-tier investors including Andreessen Horowitz, Accel, First Round Capital, and Figma Ventures.
- Adopted by leading product teams including Figma, Square, HelloFresh, Notion, and Coinbase.
- Launched Sprig 2.0, reframing the platform around AI research agents.
- Processes 1.3 trillion+ events and tracks over 1 billion monthly visitors.

## Latest updates

- **2025-01** — Rolled out Design, Field, and Synthesize research agents as the core of the platform.
- **2025-01** — Released an MCP Connector so third-party AI tools can access Sprig insights.
- **2024-01** — Expanded AI analysis with AI Explorer and AI Recommendations across the product experience platform.

## Links

- Website: https://sprig.com
- LinkedIn: https://www.linkedin.com/company/sprig-official
- Twitter/X: https://x.com/Sprig

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Profile page: https://yespress.io/sprig
Published by YesPress — https://yespress.io
Last updated: 2026-08-08