# Sprig and airfocus

> Sprig and airfocus overlap around customer feedback but solve different primary jobs. Sprig is an enterprise survey and experience-research platform that designs, fields and synthesizes studies, while airfocus by Lucid is a product-management system that connects feedback with strategy, OKRs, prioritization, roadmaps and delivery. The practical choice turns on the team's bottleneck: collecting defensible evidence, operationalizing product decisions, or integrating both layers.

## Achievements

- Sprig says its infrastructure processes more than 1.3 trillion events and tracks more than 1 billion visitors per month.
- Sprig reports $85 million in backing and names Microsoft, Figma, Notion, Ramp, DoorDash, Coinbase, Harvey and Robinhood among customers.
- airfocus reported adoption by more than 800 companies before its acquisition.
- Lucid Software acquired airfocus in April 2025 to extend visual collaboration into structured product planning and roadmapping.
- Both platforms now expose product or research context to external AI tools through MCP-related capabilities.

## Latest updates

- **2026-04** — Sprig announced Research Agents spanning study design, adaptive fielding and evidence-backed synthesis.
- **2026-06** — Sprig repositioned itself as an enterprise survey platform powered by AI agents and promoted MCP access to research data.
- **2026-06** — airfocus launched a product-intelligence update with an agent, Insights agent and bidirectional MCP server.
- **2026-07** — airfocus continued publishing around connected customer insight, prioritization and roadmap decisions as part of its post-acquisition product direction.

## Links

- Website: https://sprig.com/
- LinkedIn: https://www.linkedin.com/company/sprig-official

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Profile page: https://yespress.io/sprig-vs-airfocus-evidence-execution
Published by YesPress — https://yespress.io
Last updated: 2026-08-09