# Spreetail

> Spreetail is a Lincoln, Nebraska-based ecommerce accelerator that buys inventory from consumer brands, manages listings and advertising across more than 20 marketplace channels, and fulfills orders through a network designed for oversized and difficult-to-ship goods. Its wholesale model puts its own capital behind partner inventory, while an à-la-carte services model lets brands retain control of listings and pricing. Proprietary tools for listing health, ad incrementality, delivery promises, customer insight, and partner reporting connect the physical and digital sides of retail.

- **Founded:** 2006
- **Headquarters:** Lincoln, Nebraska, United States
- **Founders:** Vitali Lapko (Co-Founder and former President)
- **Team size:** Approximately 1,400 employees in supplied company data; LinkedIn displayed roughly 929 employee profiles in 2026.
- **Products:** End-to-End Ecommerce, Fulfillment Services, BEx Brand Experience Portal, Listing Doctor, True Ads
- **Notable:** Reached $1 billion in annual revenue in 2021, according to the company., Reported more than $9 billion in cumulative online sales by its 20th anniversary in 2026., Named to Fast Company's 2025 list of the most innovative logistics companies.

## Products & services

- **End-to-End Ecommerce** — A wholesale partnership in which Spreetail purchases inventory, manages listings, pricing, advertising, fulfillment, returns, and marketplace expansion.
- **Fulfillment Services** — Marketplace and direct-to-consumer warehousing, shipping, returns, Prime eligibility management, and inventory planning, with brands retaining listing and pricing control.
- **BEx Brand Experience Portal** — A partner portal providing live sales, advertising, inventory, payables, and operational visibility.
- **Listing Doctor** — An AI-assisted tool that monitors marketplace copy, images, variations, keywords, and content consistency, then scores listing quality.
- **True Ads** — A causal AI advertising engine designed to separate incremental sales from spend that captures demand that may have occurred anyway.
- **Promise Pro** — A delivery-promise product that calculates reliable dates, routes orders across fulfillment nodes, and sends branded tracking updates.
- **Customer Support and Reverse Logistics** — In-house, channel-aware customer service plus returns processing, restocking, and resale support.
- **Global Marketplace Expansion** — Launch and operations support across more than 20 channels, including UK and European markets, with local logistics and marketplace expertise.

## Achievements

- Reached $1 billion in annual revenue in 2021, according to the company.
- Reported more than $9 billion in cumulative online sales by its 20th anniversary in 2026.
- Named to Fast Company's 2025 list of the most innovative logistics companies.
- Built a network of 12 fulfillment centers across the United States, United Kingdom, and Europe, according to its current About page.
- Operates across more than 20 global marketplace channels and identifies as a top-five seller on Amazon, Walmart, and Target.
- Reports a 97% in-stock rate and 99.8% same-day order shipping across brand partners.
- Acquired Buy Box Experts in 2022 and the customer-insights platform Echo in 2024.
- Reported 40% year-over-year sales growth during its 2024 Black Friday and Cyber Monday period.

## Latest updates

- **2026-07** — Marked its 20th anniversary and reported more than $9 billion in cumulative online sales.
- **2026-06** — Introduced True Ads, a causal AI system for measuring campaign-level advertising incrementality.
- **2026-04** — Introduced Promise Pro for dynamic delivery promises, order routing, and branded shipment updates.
- **2026-02** — Extended Shareback, a performance-based profit-sharing program for brand partners.
- **2025-03** — Was named one of Fast Company's most innovative logistics companies for 2025.
- **2024-10** — Acquired Echo, an AI-powered customer-feedback and sentiment platform; terms were not disclosed.
- **2024-07** — Promoted Joshua Ketter to Global CEO.

## Links

- Website: https://www.spreetail.com/
- LinkedIn: https://www.linkedin.com/company/spreetail
- Twitter/X: https://twitter.com/spreetail
- YouTube: https://www.youtube.com/@Spreetail
- Instagram: https://www.instagram.com/spreetail/
- Facebook: https://www.facebook.com/spreetail/

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Profile page: https://yespress.io/spreetail
Published by YesPress — https://yespress.io
Last updated: 2026-08-15