# Spotter

> Spotter finances established YouTube creators through content and advertising-revenue licensing, then connects their programming with advertisers. Its capital, audience analytics and brand partnerships help creators expand production while retaining ownership. The company reports $1 billion in creator payouts and more than 800 funded channels; its former public AI subscription, Spotter Studio, moved in-house in October 2025.

- **Founded:** 2019
- **Headquarters:** Culver City, United States
- **Founders:** Aaron DeBevoise (Founder and CEO), Nic Paul (Co-founder and President)
- **Products:** Spotter Capital, Spotter Ads, Spotter Studio, Creator partnerships and growth support, Spotter Showcase
- **Notable:** Company reports $1 billion in creator payouts and more than 800 YouTube channels funded on its current capital page., Named to TIME100 Most Influential Companies in 2023., Supported MrBeast’s video translation into 13 languages and addition of a 14th, German, by September 2023.

## Products & services

- **Spotter Capital** — Upfront creator funding through licensing. Its current revenue-share offer specifies a fixed percentage of long-form YouTube AdSense revenue, a term and a return target; creators retain ownership.
- **Spotter Ads** — Curated YouTube media, episode takeovers and custom creator content for advertisers, informed by performance and audience data.
- **Spotter Studio** — AI brainstorming, title and thumbnail ideation, outlier research and project planning. Launched publicly in September 2024 at $49/month, with a limited $299/year offer; moved to internal use in October 2025.
- **Creator partnerships and growth support** — Audience insights, creator community and partnerships supporting dubbing, programming and business expansion.
- **Spotter Showcase** — Advertiser-facing presentations of creator programming and partnership opportunities; first announced for March 27, 2025, followed by a second event announced for March 4, 2026.

## Achievements

- Company reports $1 billion in creator payouts and more than 800 YouTube channels funded on its current capital page.
- Named to TIME100 Most Influential Companies in 2023.
- Supported MrBeast’s video translation into 13 languages and addition of a 14th, German, by September 2023.
- Secured a $200 million Series D at a $1.7 billion valuation in February 2022.
- Expanded into scripted streaming programming through Kinigra Deon’s Speed on Tubi in December 2025.

## Latest updates

- **2025-10** — Ended public access to Spotter Studio and moved its AI capabilities in-house; a small number of Studio roles were affected.
- **2025-12** — Kinigra Deon’s Spotter collaboration Speed debuted on Tubi on December 18.
- **2026-02** — Announced a second Spotter Showcase for March 4, focused on Creator TV and brand partnerships.
- **2026-09** — AdExchanger described the Try Guys/Liquid I.V. partnership and Spotter’s transcript-analysis capabilities; Beet.TV published an interview with Nic Paul on creator advertising.

## Links

- Website: https://www.spotter.com/
- LinkedIn: https://www.linkedin.com/company/spotter-inc/
- Twitter/X: https://twitter.com/spottercreators
- Instagram: https://www.instagram.com/spotter/
- TikTok: https://www.tiktok.com/@spottercreators

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Profile page: https://yespress.io/spotter
Published by YesPress — https://yespress.io
Last updated: 2026-09-30