# SportsTechX

> SportsTechX is a Berlin-based sports technology intelligence company serving startups, investors and sports organisations with company and investment data, research reports, media, consulting and fundraising support. Its Intelligence Hub is being developed into ATLAS, with Explore, Raise and Scout products previewed in October 2026.

- **Founded:** 2017
- **Headquarters:** Berlin, Germany
- **Founders:** Benjamin Penkert (Co-Founder & Advisor), Rohn Malhotra (Co-Founder & Managing Director)
- **Products:** SportsTechDB, Intelligence Hub, ATLAS, Global Sports Tech Ecosystem Report, Playmakers
- **Notable:** Published the first European SportsTech Report in 2018., Launched SportsTechDB publicly on September 10, 2019., Published the ninth Global Sports Tech Ecosystem Report in March 2026 as an interactive web experience.

## Products & services

- **SportsTechDB** — Global sports technology company and ecosystem database launched publicly in September 2019; predecessor to the Intelligence Hub.
- **Intelligence Hub** — Search companies, deals, investors and initiatives; access watchlists, exports, analytics and reports through a unified login.
- **ATLAS** — Announced relaunch of the Intelligence Hub with Explore for market navigation, Raise for founder fundraising and Scout for investor sourcing and due diligence; preview and early-access stage in October 2026.
- **Global Sports Tech Ecosystem Report** — Recurring industry analysis; ninth edition became an interactive web report in March 2026.
- **Playmakers** — Private founder and CEO peer network, soft-launched in January 2026, with 24 founding members announced in July.
- **Research, consulting and fundraising support** — Custom market analysis, competitive research, startup visibility, pitch refinement, investor targeting and business development.
- **SportsTech Allstars and Weekly** — Podcast, video interviews and weekly newsletter covering sports innovation and investment.

## Achievements

- Published the first European SportsTech Report in 2018.
- Launched SportsTechDB publicly on September 10, 2019.
- Published the ninth Global Sports Tech Ecosystem Report in March 2026 as an interactive web experience.
- Announced a 24-member Playmakers founding cohort in July 2026.
- October 23, 2026 ATLAS Scout preview advertises 8,500+ companies, $100B+ in tracked investments and 500+ M&A deals; these describe platform coverage, not company revenue or funding.

## Latest updates

- **2026-10** — October 23: previewed ATLAS Scout and invited investors to apply for early access and Investors Circle consideration.
- **2026-10** — October 16: announced planned ATLAS relaunch and early access for Raise; first 10 selected startups offered free access and the next 20 offered 50% off.
- **2026-07** — Announced the 24-member Playmakers founding cohort after a January soft launch.
- **2026-03** — Released the ninth Global Sports Tech Ecosystem Report as an interactive web experience.

## Links

- Website: https://sportstechx.com/
- LinkedIn: https://www.linkedin.com/company/sportstechx
- Twitter/X: https://twitter.com/sportstechx
- YouTube: https://www.youtube.com/@SportsTechX
- Instagram: https://www.instagram.com/sportstechx
- Facebook: https://www.facebook.com/sportstechx

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Profile page: https://yespress.io/sportstechx
Published by YesPress — https://yespress.io
Last updated: 2026-10-24