# Sportsman's Warehouse

> Sportsman's Warehouse is a Utah-based outdoor specialty retailer that sells gear for hunting, fishing, camping, shooting and reloading through roughly 145 large-format stores across the western and central United States plus an e-commerce site. Founded in 1986 and publicly traded on Nasdaq as SPWH, it positions itself as 'America's Premier Outfitter,' competing against big-box rivals like Bass Pro/Cabela's by pairing a deep, technical assortment with knowledgeable local staff in mid-size markets. The company generated about $1.21 billion in net sales in fiscal 2025.

- **Founded:** 1986
- **Headquarters:** West Jordan, Utah, United States
- **Founders:** Bill Hayes (Founder)
- **Team size:** ~4,800 employees
- **Products:** Hunting & Shooting, Fishing, Camping & Outdoor, Footwear & Apparel, Explorewards Loyalty & Visa Credit Card
- **Notable:** Grew from a single 1986 Utah store to roughly 145 stores across ~29 states, Returned to public markets on Nasdaq (SPWH) in 2014 after a 2009 private-equity turnaround, Reached approximately $1.21 billion in annual net sales in fiscal 2025

## Products & services

- **Hunting & Shooting** — Firearms, ammunition, reloading supplies and powder, archery, optics and hunting apparel - the company's largest category and a structural barrier against pure online sellers.
- **Fishing** — Rods, reels, tackle, fly-fishing gear and electronics for freshwater and saltwater anglers.
- **Camping & Outdoor** — Tents, sleeping systems, cooking gear, coolers, backpacks and general outdoor recreation equipment.
- **Footwear & Apparel** — Technical and casual outdoor footwear plus outerwear and workwear, increasingly including private-label brands.
- **Explorewards Loyalty & Visa Credit Card** — Free loyalty program plus a co-branded Explorewards Visa (launched with Alliance Data) earning 5 points per $1 in stores and online.
- **sportsmans.com E-commerce** — Omni-channel online store with ship-to-store and buy-online pickup, extending the assortment beyond the store footprint.

## Achievements

- Grew from a single 1986 Utah store to roughly 145 stores across ~29 states
- Returned to public markets on Nasdaq (SPWH) in 2014 after a 2009 private-equity turnaround
- Reached approximately $1.21 billion in annual net sales in fiscal 2025
- Built the Explorewards loyalty program and launched a co-branded Explorewards Visa
- Reduced net debt to about $90 million in fiscal 2025 while returning to positive same-store sales

## Latest updates

- **2026-03** — Announced preliminary fiscal 2025 results: net sales of about $1,209.2 million (up ~1.0%), adjusted EBITDA of about $27.5 million, and net debt cut to roughly $90.0 million; identified about five underperforming stores for potential closure.
- **2025-04** — Reported fiscal 2024 results with Q4 same-store sales of -0.5% (versus -12.8% a year earlier), Q4 adjusted EBITDA of $14.6 million, and net debt reduced by $27.3 million.
- **2025-02** — Named Jeff Dunn Chief Merchandising Officer, bringing 35+ years of omni-channel merchandising experience from Walmart/Sam's Club to lead merchandising, planning and private-label strategy.
- **2023-11** — Paul Stone became President and CEO, previously Chief Retail Officer at Cabela's and a 28-year Sam's Club leader.

## Links

- Website: https://sportsmans.com
- LinkedIn: https://www.linkedin.com/company/sportsman's-warehouse
- Twitter/X: https://twitter.com/sportsmanswh
- YouTube: https://www.youtube.com/user/sportsmanswarehouse
- Instagram: https://www.instagram.com/sportsmans_warehouse/
- Facebook: https://facebook.com/sportsmanswh

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Last updated: 2026-08-12