# SponsorUnited

> SponsorUnited is a subscription sponsorship intelligence platform for brands, rights holders, agencies and media companies. It combines proprietary research, creative examples, contacts, audience insights and estimated deal pricing to help customers find partners, assess proposals and negotiate sponsorships.

- **Founded:** 2016
- **Headquarters:** Stamford, United States
- **Founders:** Bob Lynch (Founder & CEO)
- **Products:** SponsorUnited platform, SPND, SponsorUnited 4.0, Surface / SUrface, Proposal Evaluator
- **Notable:** Company reports 1,100+ customer organizations on its About page., Company reports more than 2.2 million deals analyzed on its About page., Secured a $35 million Spectrum Equity growth investment in November 2022.

## Products & services

- **SponsorUnited platform** — Subscription research software for sponsorship discovery, brand and rights-holder profiles, contacts, creative examples and competitive analysis; platform launched in 2018.
- **SPND** — Sponsorship Price of Negotiated Deals: modeled transaction-price estimates and benchmarks across supported deals, assets, categories and markets. Launched November 21, 2024.
- **SponsorUnited 4.0** — Platform generation announced February 5, 2026, combining sponsorship data with AI-assisted research, proposal evaluation and audience profiles.
- **Surface / SUrface** — AI research assistant that answers questions using proprietary platform data within customer subscription permissions.
- **Proposal Evaluator** — Brand-facing tool for analyzing uploaded proposals against audience, competitive, asset and pricing context, with negotiation guidance.
- **Reports and research** — Publicly promoted industry reports across leagues, sponsorship categories, talent and entertainment.
- **SponsorUniversity** — Subsidiary sports marketing education and research program connecting academic learning to practical sponsorship research.

## Achievements

- Company reports 1,100+ customer organizations on its About page.
- Company reports more than 2.2 million deals analyzed on its About page.
- Secured a $35 million Spectrum Equity growth investment in November 2022.
- Its SPND launch announcement records Inc. 5000 recognition in 2022, 2023 and 2024.
- Launched SponsorUnited 4.0 in February 2026.

## Latest updates

- **2026-06** — Appointed Tim Braz as its first Chief Commercial Officer on June 17; he previously held the same role at Azira.
- **2026-02** — Announced SponsorUnited 4.0 on February 5, including AI proposal evaluation, research assistance and audience insights.
- **2026-02** — Published AI-use guidance explaining customer permissions, validation of outputs and the treatment of customer queries.

## Links

- Website: https://www.sponsorunited.com
- LinkedIn: https://www.linkedin.com/company/sponsorunited/
- Twitter/X: https://twitter.com/sponsor_united
- Instagram: https://www.instagram.com/sponsorunited/
- Facebook: https://www.facebook.com/SponsorUnited/

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Profile page: https://yespress.io/sponsorunited
Published by YesPress — https://yespress.io
Last updated: 2026-10-15