# Splash

> Splash is an Australian AI-music company that turns Roblox players into music makers and performers. Founded in Brisbane in 2017 by ex-Twitter alumni, it builds proprietary AI for text-to-singing, generative composition and voice transfer, then wraps that tech inside games and apps where Gen Z and Alpha fans create, remix and perform tracks live. Its flagship Roblox world, Splash: Skate & Music, has surpassed 480 million visits, and the company is led by CEO Tracy Chan, formerly of SoundCloud, Twitch, Spotify and YouTube.

- **Founded:** 2017
- **Headquarters:** Brisbane, Queensland, Australia
- **Founders:** Stephen Phillips (Founder, Chairman (former CEO)), Richard Slatter (Co-founder)
- **Team size:** Approximately 180 (reported); core team smaller
- **Products:** Splash: Skate & Music (Roblox), Kaimix, Splash App, Splash Pro, Proprietary AI music tech
- **Notable:** Roblox game Splash: Skate & Music surpassed 480 million all-time visits, Raised a Series A co-led by Amazon's Alexa Fund and BITKRAFT Ventures, Created virtual artist Kai, whose 'Breathe Again' video drew over 1.7 million views

## Products & services

- **Splash: Skate & Music (Roblox)** — An immersive Roblox world where players skate, dance, create music with AI-generated beats and melodies, perform live to other players and build personalized clubs. Has surpassed 480 million all-time visits.
- **Kaimix** — A mobile web-app launched December 2024 where users pick a beat, sing or hum melodies, and Splash's virtual artist Kai 'finishes' the track. Resulting songs become soundtracks inside the Roblox game; tracks have been streamed over 105 million times in-game.
- **Splash App** — A mobile music-creation platform (launched 2019) with sound packs and beatmaker instruments; users share creations with #madewithsplash.
- **Splash Pro** — A text-to-music generative AI web app (the 'Midjourney for music') launched 2023 and retired in March 2024 when the company refocused on games.
- **Proprietary AI music tech** — In-house models for text-to-singing, text-to-rap, generative composition, melody creation, voice transfer and mastering, developed since 2017.

## Achievements

- Roblox game Splash: Skate & Music surpassed 480 million all-time visits
- Raised a Series A co-led by Amazon's Alexa Fund and BITKRAFT Ventures
- Created virtual artist Kai, whose 'Breathe Again' video drew over 1.7 million views
- Kaimix-created tracks streamed over 105 million times in-game since December 2024
- Recruited Tracy Chan (ex-SoundCloud, Twitch, Spotify, YouTube) as CEO in 2024

## Latest updates

- **2024-03** — Tracy Chan appointed CEO; founder Stephen Phillips moves to Chairman. Company retires the Splash Pro text-to-song web app to refocus on games.
- **2024-12** — Launches Kaimix, a hum/sing-to-create web app paired with virtual artist Kai.
- **2025-02** — Reports Kaimix tracks streamed 105M+ times in-game and game visits passing 480 million; expands virtual band with River and Milo.

## Links

- Website: https://splashmusic.com
- LinkedIn: https://www.linkedin.com/company/splashmusicco
- Twitter/X: https://x.com/SplashMusicCo
- YouTube: https://www.youtube.com/c/SplashMusicCo
- Instagram: https://www.instagram.com/splashmusicco
- Facebook: https://facebook.com/SplashMusicHQ/
- TikTok: https://www.tiktok.com/@splashmusicco

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Profile page: https://yespress.io/splash
Published by YesPress — https://yespress.io
Last updated: 2026-06-20