# Spirits Investment Partners

> Spirits Investment Partners (SIP) is a Chicago firm that builds beverage-alcohol brands from grain to glass. Founded in 2015 by Angel's Envy co-founder Marc Bushala, SIP supplies capital, sourcing, packaging, marketing, distribution and compliance to a portfolio that includes Bob Dylan's Heaven's Door whiskey, Playboy's Rare Hare and Play Hard, plus tequila and RTD lines - turning cultural names and rare barrel stocks into products on retail shelves.

- **Founded:** 2015
- **Headquarters:** Chicago, United States
- **Founders:** Marc Bushala (Founder & CEO)
- **Team size:** 27 employees
- **Products:** Brand creation & incubation, Procurement & supply chain, Bottling & production, Finance, compliance & distribution, Heaven's Door
- **Notable:** Founder Marc Bushala co-founded Angel's Envy, sold to Bacardi within roughly four years., Built Heaven's Door with Bob Dylan; now in 42 US markets, 12 European markets and Asia-Pacific., Heaven's Door Bootleg Volume IV ranked #2 Bourbon in the $400-500 category by Robb Report (2023).

## Products & services

- **Brand creation & incubation** — Concept, branding, package design and product innovation for new spirits brands built in-house or with partners.
- **Procurement & supply chain** — Nationwide distiller relationships and a whiskey inventory portfolio exceeding $100 million; flavor-house partnerships and packaging sourcing.
- **Bottling & production** — A 30,000 sq ft bottling facility in Memphis, TN with a high-speed line and barrel storage, opened in 2022.
- **Finance, compliance & distribution** — M&A due diligence, financial modeling, TTB approvals, federal/state permits, trademark and FDA filings, plus a national sales team and global distribution network.
- **Heaven's Door** — American whiskey brand created with Bob Dylan; sold in 42 US markets, 12 European markets and Asia-Pacific.
- **Rare Hare / Play Hard (Playboy Spirits)** — Ultra-premium whiskey and cognac (Rare Hare) plus RTD hard seltzers, teas and craft cocktails (Play Hard) under the Playboy Spirits joint venture.
- **3Hares & Onda** — Super-premium tequila (3Hares) and a tequila-seltzer line (Onda) added to the portfolio.

## Achievements

- Founder Marc Bushala co-founded Angel's Envy, sold to Bacardi within roughly four years.
- Built Heaven's Door with Bob Dylan; now in 42 US markets, 12 European markets and Asia-Pacific.
- Heaven's Door Bootleg Volume IV ranked #2 Bourbon in the $400-500 category by Robb Report (2023).
- Assembled a whiskey inventory portfolio exceeding $100 million.
- Opened a 30,000 sq ft bottling facility in Memphis, TN (2022).
- Closed $13M+ Playboy Spirits joint venture funding (2023).
- Announced a Heaven's Door distillery in Pleasureville, Kentucky (2023).

## Latest updates

- **2024-01** — Playboy Spirits debuts 3Hares super-premium tequila and Onda tequila seltzer; Rare Hare core whiskey line slated to launch in Q2.
- **2023-04** — Heaven's Door distillery announced for Pleasureville, Kentucky.
- **2023-01** — Playboy Spirits joint venture closes more than $13M in funding.
- **2022-01** — 30,000 sq ft bottling facility opens in Memphis, Tennessee.

## Links

- Website: https://spiritsinvestors.com
- LinkedIn: https://www.linkedin.com/company/spiritsinvestmentpartnership

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Profile page: https://yespress.io/spirits-investment-partners
Published by YesPress — https://yespress.io
Last updated: 2026-08-15