# Spiraledge, Inc.

> Spiraledge is the privately held operator behind SwimOutlet and Swim.com, combining specialist aquatics retail with team-store services, private-label merchandise, loyalty economics, editorial buying advice and wearable-connected training software. Its portfolio has also included Everyday Yoga, Practyce and Tend, but the clearest current center of gravity is swimming: serving individual shoppers, competitive athletes, coaches and more than 10,000 teams with a category-specific commerce stack.

- **Founded:** 2001
- **Headquarters:** Campbell, United States
- **Founders:** Avi Benaroya (Founder and CEO)
- **Team size:** 201-500 employees; LinkedIn displayed 262 associated employee profiles during research
- **Products:** SwimOutlet.com, SwimOutlet+, SwimOutlet Team Stores, Sporti, Swim.com
- **Notable:** SwimOutlet says it serves more than 10,000 swim teams., SwimOutlet reports more than 250,000 five-star customer reviews., SwimOutlet was named to Internet Retailer's Hot 100 and a Top 10 Mobile Retailer list in 2011.

## Products & services

- **SwimOutlet.com** — Specialist online retailer for competitive swimming, water sports, beach, lifeguarding and aquatic fitness; also operates team stores, bulk sales and customization services.
- **SwimOutlet+** — Paid annual loyalty program with member pricing, rewards credit and qualifying shipping benefits.
- **SwimOutlet Team Stores** — Hosted team storefronts with brand assortment, team pricing, commissions, customization, fit kits and dedicated support.
- **Sporti** — SwimOutlet's performance and lifestyle swim brand, used for value-oriented products and athlete or artist collaborations.
- **Swim.com** — Mobile and smartwatch swim-training platform for logging swims, guided workouts, goals, community activity and integrations with Apple Watch, Garmin, Suunto and WearOS devices.
- **Everyday Yoga** — Specialist multi-brand yoga retailer launched as YogaOutlet and later presented by Spiraledge as Everyday Yoga.
- **Practyce** — On-demand yoga class platform designed to make instruction available across devices.
- **Tend** — Cloud-based farm-management software for records, daily operations, sales and farm analytics, listed in Spiraledge's broader healthy-living portfolio.

## Achievements

- SwimOutlet says it serves more than 10,000 swim teams.
- SwimOutlet reports more than 250,000 five-star customer reviews.
- SwimOutlet was named to Internet Retailer's Hot 100 and a Top 10 Mobile Retailer list in 2011.
- Everyday Yoga, then YogaOutlet, was named to Internet Retailer's Hot 100 list in 2015.
- Spiraledge says its customer service received StellaService Elite recognition twice and that it appeared in Internet Retailer's Top 500 for four consecutive years.
- The American Heart Association recognized Spiraledge as a Gold-Level Fit-Friendly Worksite in 2013.

## Latest updates

- **2026-04** — SwimOutlet published its updated expert review of the best swim parkas for 2026, continuing its commerce-plus-guidance content strategy.
- **2026-03** — SwimOutlet published a report on the swimwear trends shaping the 2026 season.
- **2026-01** — The company released the tenth edition of its long-running elite tech-suit review for the 2025-2026 season.
- **2025-02** — Swim.com support documentation detailed guided workouts, watch storage and current Apple Watch workflows.
- **2024-05** — Sporti introduced a Paris-inspired swimwear collection ahead of the summer competition season.
- **2024-04** — Sporti launched its third collection with competitive-swimming sisters Alex and Gretchen Walsh.

## Links

- Website: https://spiraledge.com
- LinkedIn: https://www.linkedin.com/company/spiraledge
- Facebook: https://facebook.com/spiraledgevn/

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Profile page: https://yespress.io/spiraledge-inc
Published by YesPress — https://yespress.io
Last updated: 2026-08-15