# SPINS

> SPINS combines retail sales data, detailed product attributes, consumer insights, and consulting to help packaged-goods brands and retailers make decisions about distribution, pricing, promotions, and innovation. Its roots are in natural, organic, and specialty products; acquisitions have expanded its pricing intelligence and commerce capabilities.

- **Founded:** 1995
- **Headquarters:** Chicago, United States
- **Founders:** Tony Olson (Identified as Founder & CEO in the January 2021 investor announcement; former CEO)
- **Products:** Product Intelligence, SPINS Liftoff, SATORI, SPINS TriLens Panel, SPINS IX-ONE
- **Notable:** Built proprietary natural, regional, and specialty retail data coverage., Secured growth investment from Warburg Pincus, General Atlantic, and Georgian in 2021., Expanded into hyperlocal pricing and commerce technology through acquisitions in 2025 and 2026.

## Products & services

- **Product Intelligence** — Product attributes covering ingredients, nutrition, claims, certifications, and positioning.
- **SPINS Liftoff** — Market intelligence and consulting for emerging brands, including dashboards, PowerTabs, and SATORI.
- **SATORI** — Analytics workbench for custom analyses and granular data extracts.
- **SPINS TriLens Panel** — Circana-powered consumer-panel insights aligned to SPINS attributes and hierarchies.
- **SPINS IX-ONE** — Product content capture, creation, and management for brands and retailers.
- **Destini Where-to-Buy** — Product location and shoppable marketing tools.
- **Datasembly** — Hyperlocal pricing, promotion, and assortment intelligence.
- **SPINS Journey** — Digital marketing and shopper engagement commercial platform.
- **SPINS Foundry** — AI enablement commercial platform.
- **Agentic Discovery** — AI search visibility and optimization for CPG products.

## Achievements

- Built proprietary natural, regional, and specialty retail data coverage.
- Secured growth investment from Warburg Pincus, General Atlantic, and Georgian in 2021.
- Expanded into hyperlocal pricing and commerce technology through acquisitions in 2025 and 2026.

## Latest updates

- **2025-05** — Acquired Lucky Labs, extending product-location capabilities into beauty and wellness.
- **2025-06** — Acquired Datasembly for hyperlocal pricing, promotion, and assortment intelligence.
- **2025-09** — Introduced SPINS Journey and SPINS Foundry alongside Intelligence.
- **2026-01** — Acquired MikMak for commerce intelligence and omnichannel shopper engagement.
- **2026-04** — MikMak, a SPINS company, announced MikMak 4.0.
- **2026-09** — Launched Agentic Discovery for visibility in AI-generated product recommendations.

## Links

- Website: https://www.spins.com/
- LinkedIn: https://www.linkedin.com/company/spins/
- Twitter/X: https://twitter.com/spinsllc
- YouTube: https://www.youtube.com/channel/UCZ_ER9bPo-_Dsq8C2_xM6bQ
- Facebook: https://www.facebook.com/spinsllc

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Profile page: https://yespress.io/spins
Published by YesPress — https://yespress.io
Last updated: 2026-10-17