# Spin Master

> Spin Master is a Toronto-based children's entertainment company that designs and sells toys, produces film and television, and operates digital games. Its portfolio ranges from PAW Patrol, Hatchimals and Kinetic Sand to Melissa & Doug, Rubik's Cube, GUND and Toca Boca. The company makes money through wholesale toy sales, direct ecommerce, content production and licensing, and digital purchases and subscriptions - a three-part model built to move ideas between shelves, screens and apps.

- **Founded:** 1994
- **Headquarters:** Toronto, Canada
- **Founders:** Ronnen Harary (Chair and Co-Founder), Anton Rabie (Co-Founder and Director), Ben Varadi (Co-Founder, EVP and Chief Creative Officer)
- **Team size:** Close to 2,500 employees across 29 offices in nearly 20 countries as of 2026
- **Products:** Air Hogs, Bakugan, PAW Patrol, Toca Boca, Hatchimals
- **Notable:** Built PAW Patrol into a globally distributed preschool franchise spanning series, movies, toys and licensing., Recorded 140 Toy of the Year nominations and 36 wins through 2025., Expanded distribution to more than 100 countries through 29 sales and marketing offices.

## Products & services

- **Air Hogs** — Remote-control and flying toys that established Spin Master's reputation for engineering-led play.
- **Bakugan** — A transforming collectible battle-toy franchise developed across toys and animated entertainment.
- **PAW Patrol** — An owned preschool entertainment franchise spanning television, films, toys, live experiences and licensing.
- **Toca Boca** — A digital play studio whose flagship Toca Boca World reaches close to 60 million monthly active users.
- **Hatchimals** — Interactive creatures built around the theatrical experience of hatching a toy from an egg.
- **Kinetic Sand** — A moldable sensory-play material sold through activity sets and licensed themes.
- **Rubik's Cube** — The classic 3D combination puzzle, acquired as a global evergreen brand.
- **Bitzee** — A tactile digital-pet toy using a flexible display and gesture-based interaction.
- **Melissa & Doug** — A large portfolio of wooden, pretend-play and early-learning toys acquired for US$950 million.
- **Spin Master Entertainment** — An in-house studio producing series, short-form content, specials and feature films.

## Achievements

- Built PAW Patrol into a globally distributed preschool franchise spanning series, movies, toys and licensing.
- Recorded 140 Toy of the Year nominations and 36 wins through 2025.
- Expanded distribution to more than 100 countries through 29 sales and marketing offices.
- Toca Boca games passed one billion cumulative downloads and Toca Boca World reached more than 60 million monthly players in 2025.
- Completed the US$950 million acquisition of Melissa & Doug in January 2024.
- Generated more than US$300 million in operating cash flow during 2025.

## Latest updates

- **2026-07** — Spin Master announced new studio collaborators Blumhouse, AMC and Lionsgate for its Hellbreak horror trading-card game.
- **2026-05** — Toca Boca added music from Olivia Rodrigo, SIENNA SPIRO and TWICE to Toca Boca World.
- **2026-05** — Spin Master signed a multi-year global toy deal with Supercell for Clash of Clans, Clash Royale and Brawl Stars products expected in summer 2027.
- **2026-04** — Q1 revenue fell 8.6% to US$328.5 million, while free cash flow improved to US$71.1 million; the company reiterated its full-year outlook.
- **2026-04** — The company revealed its toy collection for PAW Patrol: The Dino Movie, scheduled for theatrical release on August 14, 2026.
- **2026-03** — Spin Master reported fiscal 2025 revenue of US$2.1129 billion and forecast stable to low-single-digit revenue growth in 2026.

## Links

- Website: https://www.spinmaster.com/
- LinkedIn: https://www.linkedin.com/company/spin-master-ltd-/
- Twitter/X: https://twitter.com/spinmaster
- YouTube: https://www.youtube.com/@spinmaster
- Instagram: https://www.instagram.com/spinmaster/
- Facebook: https://www.facebook.com/SpinMaster/
- TikTok: https://www.tiktok.com/@spinmaster

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Profile page: https://yespress.io/spin-master
Published by YesPress — https://yespress.io
Last updated: 2026-08-13