# Spiceworks Ziff Davis

> Spiceworks Ziff Davis (SWZD) is a Ziff Davis division selling intent data, audience targeting and marketing campaigns to B2B technology vendors. It combines the Spiceworks IT community, software tools and editorial network with research and behavioral intelligence, including Aberdeen, to help marketers identify and engage prospective buyers.

- **Founded:** 2020
- **Headquarters:** Austin, United States
- **Founders:** Scott Abel (Founding CEO; co-founder of predecessor Spiceworks (2006), not a separately verified founder of the combined SWZD division), Jay Hallberg (Founding VP of Marketing; later CEO; co-founder of predecessor Spiceworks (2006), not a separately verified founder of the combined SWZD division), Francis Sullivan (Founding CTO; co-founder of predecessor Spiceworks (2006), not a separately verified founder of the combined SWZD division), Greg Kattawar (Founding VP of Development; co-founder of predecessor Spiceworks (2006), not a separately verified founder of the combined SWZD division)
- **Products:** Intent data and account intelligence, Intelligent Account-Based Marketing (IABM), Demand generation and performance marketing, Content and display advertising, Aberdeen Strategy & Research
- **Notable:** Combined Spiceworks and Ziff Davis B2B operations under the SWZD identity in 2020., Acquired Aberdeen in 2020, extending research and behavioral-data capabilities., Included in the Forrester Wave: Intent Data Providers for B2B, Q1 2025; inclusion is not a claim of a Leader ranking.

## Products & services

- **Intent data and account intelligence** — Combines proprietary audience signals and third-party behavioral data with business and installed-technology information to identify and prioritize accounts.
- **Intelligent Account-Based Marketing (IABM)** — Intent-informed account targeting, display activation and lead generation; launch dated June 2020 in the January 2021 company announcement.
- **Demand generation and performance marketing** — Programs that help technology vendors reach prospective customers through content, email and targeted campaigns.
- **Content and display advertising** — Sponsored content, audience engagement and media campaigns serving technology marketers.
- **Aberdeen Strategy & Research** — Business and technology research incorporated into SWZD following its 2020 Aberdeen acquisition.
- **Spiceworks Community and News & Insights** — Peer discussions and editorial resources for technology professionals; audience properties supporting the broader marketplace.
- **Spiceworks Cloud Help Desk** — Cloud ticketing with a free Core plan for 1-5 technician/admin seats and paid Premium features. The official page advertises $6 per seat per month billed annually; this is tool pricing, not marketing-service pricing.
- **SpiceWorld** — IT conference connecting practitioners and vendors; the 2026 event is scheduled for November 12-13 in Austin.

## Achievements

- Combined Spiceworks and Ziff Davis B2B operations under the SWZD identity in 2020.
- Acquired Aberdeen in 2020, extending research and behavioral-data capabilities.
- Included in the Forrester Wave: Intent Data Providers for B2B, Q1 2025; inclusion is not a claim of a Leader ranking.
- SpiceWorld 2026 announced as the conference’s 19th edition.

## Latest updates

- **2026-09** — Announced SpiceWorld 2026 for November 12-13 at the AT&T Hotel and Conference Center in Austin; event remained upcoming as of October 21, 2026.
- **2025-02** — Evaluated in Forrester’s Q1 2025 intent-data report; the analysis described diverse signals and service strengths alongside productization, integration and reporting limitations.

## Links

- Website: https://swzd.com/
- LinkedIn: https://www.linkedin.com/company/swzd
- Twitter/X: https://twitter.com/SpiceworksZD
- YouTube: https://www.youtube.com/@spiceworks/
- Instagram: https://www.instagram.com/spiceworks/
- Facebook: https://www.facebook.com/SpiceworksZD

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Profile page: https://yespress.io/spiceworks-ziff-davis
Published by YesPress — https://yespress.io
Last updated: 2026-10-21