# Spero Studio

> Spero Studio is a Washington, D.C.-based integrated communications firm that treats trust as a measurable campaign outcome. Founded by Jenelle Coy in 2014, the firm combines audience research, culturally specific messaging, creative production, paid media, public affairs, and campaign analytics for government agencies, political organizations, nonprofits, health and financial-services clients.

- **Founded:** 2014
- **Headquarters:** Washington, United States
- **Founders:** Jenelle S. Coy (Founder & Chief Executive Officer)
- **Products:** Discovery and audience research, Communications and narrative strategy, Brand identity and creative production, Integrated media campaigns, Federal communications
- **Notable:** Produced more than 500 assets across seven 2024 battleground districts for the DCCC, generating millions of impressions., Named a finalist in seven Reed Award categories for its first full election cycle, including Best New Firm and campaign-specific creative, targeting, and cross-channel categories., Won 2026 Reed Awards including Best Creative Agency, Best Use of Social Media for the RWJF 'From Home to Home' campaign, and Best Civic Engagement Resource for Gavel America.

## Products & services

- **Discovery and audience research** — Listening sessions, demographic research, media audits, audience modeling, influence mapping, and cultural analysis.
- **Communications and narrative strategy** — Message development, narrative foresight, public affairs, misinformation resilience, crisis preparation, and stakeholder strategy.
- **Brand identity and creative production** — Brand systems, graphic design, video, social assets, digital toolkits, websites, and campaign collateral.
- **Integrated media campaigns** — Paid, earned, social, streaming, radio, digital out-of-home, influencer, and community-media execution.
- **Federal communications** — National advertising and public-engagement work for agencies and programs, including multimillion-dollar campaigns.
- **Measurement and optimization** — Real-time media adjustments, sentiment and engagement analysis, campaign reporting, and trust-oriented evaluation.

## Achievements

- Produced more than 500 assets across seven 2024 battleground districts for the DCCC, generating millions of impressions.
- Named a finalist in seven Reed Award categories for its first full election cycle, including Best New Firm and campaign-specific creative, targeting, and cross-channel categories.
- Won 2026 Reed Awards including Best Creative Agency, Best Use of Social Media for the RWJF 'From Home to Home' campaign, and Best Civic Engagement Resource for Gavel America.
- Helped Laura Gillen win NY-04 with 189,155 votes and an 8,306-vote margin through culturally specific Black and Haitian American outreach.
- Helped Frank Mrvan win IN-01 with 54% of the vote and a roughly 27,000-vote lead.
- Founder Jenelle Coy was named to Forbes' 2018 30 Under 30 list in Marketing & Advertising and Ad Age's 2022 40 Under 40 class.
- A 30-day Texas Organizing Project campaign secured coverage in more than 90 outlets and engaged more than 21,000 voters.
- RWJF maternal-health distribution work reached more than 119,000 people and generated more than 144,000 video views.

## Latest updates

- **2026-08** — Supported Congressional Black Caucus accountability work on corporate voting-rights commitments through data gathering, audience analysis, and visualization.
- **2026-08** — Supported musicians from the National Symphony Orchestra, Washington National Opera Orchestra, and Opera House Orchestra with branding, toolkits, and digital strategy through a labor and legal campaign.
- **2026-05** — Highlighted a Robert Wood Johnson Foundation Black Maternal Health Week campaign that reached 119,000+ people and generated 140,000+ video views.
- **2026-05** — Received Reed Awards for Best Creative Agency, Best Use of Social Media, and Best Civic Engagement Resource.
- **2026-04** — Published research covering more than 35 Black Heritage sites in the National Park System for Trust for Public Land.

## Links

- Website: https://www.sperostudio.com
- LinkedIn: https://www.linkedin.com/company/sperostudio
- Twitter/X: https://x.com/BuiltBySpero

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Profile page: https://yespress.io/spero-studio
Published by YesPress — https://yespress.io
Last updated: 2026-09-21