# Specialized Bicycle Components

> Specialized Bicycle Components is a Morgan Hill, California maker of high-performance bicycles, components and gear founded in 1974 by Mike Sinyard. It built the first mass-produced mountain bike, the 1981 Stumpjumper, and today designs road, mountain, gravel and Turbo e-bikes alongside helmets, apparel and the Retul fit system. With roughly 1,300 employees and an estimated $500M in revenue, it is one of America's 'Big Three' bike brands and a fixture in pro road, mountain and triathlon racing.

- **Founded:** 1974
- **Headquarters:** Morgan Hill, California, United States
- **Founders:** Mike Sinyard (Founder & former CEO (Chairman))
- **Team size:** Approximately 1,300 employees
- **Products:** Stumpjumper, Tarmac, Turbo (Levo, Vado, Creo), S-Works, Roval
- **Notable:** Produced the Stumpjumper (1981), the first major mass-produced mountain bike, now in the Smithsonian., One of the 'Big Three' American bicycle companies alongside Trek and Giant., Founder Mike Sinyard inducted into the Mountain Bike Hall of Fame.

## Products & services

- **Stumpjumper** — Trail mountain bike lineage dating to the first mass-produced mountain bike in 1981; balanced full-suspension geometry for modern trail riding.
- **Tarmac** — All-around race road bike blending low weight, aero efficiency and sharp handling, raced at the WorldTour level.
- **Turbo (Levo, Vado, Creo)** — E-bike platform delivering natural pedal assist across mountain, commuting and road/gravel categories, powered by Specialized's in-house motor systems.
- **S-Works** — Premium flagship line representing Specialized's lightest, fastest, highest-spec frames and components.
- **Roval** — High-end carbon wheel and component brand engineered for stiffness, weight and aerodynamics.
- **Helmets & Body Geometry gear** — Helmets (with MIPS/ANGi crash sensing), shoes, saddles and apparel designed around rider ergonomics and safety.
- **Retul / Body Geometry Fit** — Data-driven bike fitting system to match bike setup to rider physiology.

## Achievements

- Produced the Stumpjumper (1981), the first major mass-produced mountain bike, now in the Smithsonian.
- One of the 'Big Three' American bicycle companies alongside Trek and Giant.
- Founder Mike Sinyard inducted into the Mountain Bike Hall of Fame.
- Epic mountain bike won the UCI World Mountain Bike Championships (2008, Christoph Sauser).
- Pioneered Body Geometry ergonomics and the Retul data-driven fit system.
- Built the Specialized Win Tunnel, a dedicated cycling aerodynamics testing facility.

## Latest updates

- **2022-01** — Mike Sinyard stepped back as CEO after leading the company for roughly 48 years, transitioning to chairman/founder role.
- **2025-01** — Expanded the 4th-generation Turbo Levo e-MTB with more affordable M5 alloy models (Levo Comp Alloy ~$7,300, Levo Alloy ~$5,800) using the Specialized 3.1 motor.
- **2025-01** — Released a major Turbo Levo motor software update boosting peak power (~18-22%) and torque up to ~105 Nm.

## Links

- Website: https://specialized.com
- LinkedIn: http://www.linkedin.com/company/specialized-bicycle-components
- Twitter/X: https://twitter.com/iamspecialized
- YouTube: https://www.youtube.com/user/iamspecialized
- Instagram: https://www.instagram.com/iamspecialized/
- Facebook: https://www.facebook.com/specializedbicycles

---

Profile page: https://yespress.io/specialized-bicycle-components
Published by YesPress — https://yespress.io
Last updated: 2026-06-01