# SparkX

> SparkX is an advertising technology and services company helping brands grow internationally across retail marketplaces and direct-to-consumer channels. It combines its SparkX AI platform with media buying, analytics, creative production and local execution, serving brands including Anker, Jackery, POPMART and Greenworks.

- **Founded:** 2018
- **Headquarters:** Bellevue, United States; dual headquarters in China and the United States
- **Founders:** Jun Yuan (Founder), Tony (Yige) Wang (Co-founder)
- **Products:** SparkX AI, Marketplace marketing, SparkX DTC, Omnichannel marketing, SparkX Studio
- **Notable:** Amazon’s Jackery case study reports 17% incremental reach and a 45% lower cost per add to cart for the described campaign, not company-wide benchmarks., Company reports 500+ employees, 14+ global office locations and 5,000+ clients served on its current about page., Company lists 2026 Amazon Ads China Full-Funnel Advertising and Strategic Localization awards; Amazon search-index content also lists these wins, while some fetched page variants still show finalists.

## Products & services

- **SparkX AI** — Advertising automation, conversational analytics and monitoring for marketplaces including Amazon and Walmart. Features include keyword management, bid changes and budget allocation.
- **Marketplace marketing** — Sponsored Ads, Amazon DSP, audience analysis, media strategy, creative testing and attribution.
- **SparkX DTC** — Brand strategy, Shopify site development, paid media, social content, influencer marketing and Kickstarter support.
- **Omnichannel marketing** — Coordinated planning and measurement across marketplace, DTC and social channels.
- **SparkX Studio** — Localized overseas creative production, described in the company’s third-anniversary account.
- **Xplatform** — Historical automated marketing platform mentioned in the 2021 anniversary account.

## Achievements

- Amazon’s Jackery case study reports 17% incremental reach and a 45% lower cost per add to cart for the described campaign, not company-wide benchmarks.
- Company reports 500+ employees, 14+ global office locations and 5,000+ clients served on its current about page.
- Company lists 2026 Amazon Ads China Full-Funnel Advertising and Strategic Localization awards; Amazon search-index content also lists these wins, while some fetched page variants still show finalists.

## Latest updates

- **2026-09** — Company about page lists 2026 Amazon Ads China awards for Strategic Localization and Full-Funnel Advertising; retrieved Amazon variants differ on finalist/winner display.
- **2026-04** — SparkX reported Think with Google coverage of work with Wybot, Laifen and Jackery.
- **2026-04** — SparkX reported an Amazon Ads Level Up salon in Shenzhen involving more than 40 brand leaders and industry experts.

## Links

- Website: https://www.sparkx.cn/
- LinkedIn: https://www.linkedin.com/company/sparkxofficial
- Twitter/X: https://twitter.com/marketingsparkx
- Facebook: https://www.facebook.com/sparkxmarketing

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Profile page: https://yespress.io/sparkx
Published by YesPress — https://yespress.io
Last updated: 2026-10-23