# SPARKS Consulting Group

> SPARKS Consulting Group is a woman-owned boutique public relations, marketing, and venture-development consultancy serving startups and established consumer brands. Founded by former journalist Sarajane Sparks Verghese, it combines earned media, integrated marketing, social strategy, partnerships, influencer programs, trade-show support, and TV or movie product placement, with a conspicuous concentration in healthy-home and healthy-lifestyle products.

- **Founded:** 2008
- **Headquarters:** Washington, District of Columbia, United States
- **Founders:** Sarajane Sparks Verghese (Founder and CEO)
- **Team size:** 17 (provided company data)
- **Products:** Integrated marketing and brand strategy, Public relations and earned media, Social media strategy, Strategic partnerships, Influencer and celebrity marketing
- **Notable:** Built a public client roster spanning 15 consumer and mission-led brands across air quality, food, fragrance, bedding, games, apparel, children's products, and wellness., Maintained a long-running PR and marketing role for the Asthma & Allergy Friendly Certification Program, with public media-contact records from at least 2020 through 2025., Supported announcements involving nationally recognized brands and manufacturers including Samsung, Blueair, Kleenex, Benjamin Moore, Knauf, Trane, and Renegade Brands.

## Products & services

- **Integrated marketing and brand strategy** — Coordinates positioning, messages, channels, and growth initiatives around a brand's commercial goals.
- **Public relations and earned media** — Pitches journalists, supports product sampling, and develops credible opportunities for editorial coverage.
- **Social media strategy** — Plans owned social communication, content, and audience engagement.
- **Strategic partnerships** — Connects compatible brands and organizations for campaigns, bundles, giveaways, distribution, and other collaborations.
- **Influencer and celebrity marketing** — Uses the firm's creator and celebrity relationships to introduce consumer products to relevant audiences.
- **TV and movie product placement** — Pursues contextual screen placements through entertainment and prop relationships.
- **Trade-show support** — Arranges meetings with press, partners, founders, and decision makers around industry events.
- **Venture development** — Advises startups and established organizations on communications, partnerships, and market development.

## Achievements

- Built a public client roster spanning 15 consumer and mission-led brands across air quality, food, fragrance, bedding, games, apparel, children's products, and wellness.
- Maintained a long-running PR and marketing role for the Asthma & Allergy Friendly Certification Program, with public media-contact records from at least 2020 through 2025.
- Supported announcements involving nationally recognized brands and manufacturers including Samsung, Blueair, Kleenex, Benjamin Moore, Knauf, Trane, and Renegade Brands.
- Expanded its offering beyond conventional PR into partnerships, influencer programs, trade-show support, venture development, and TV or movie product placement.
- Founder Sarajane Sparks Verghese has run the firm for more than 15 years.

## Latest updates

- **2025-10** — Sarajane Sparks served as press contact for the announcement that Knauf's full Performance+ insulation portfolio earned Asthma & Allergy Friendly certification.
- **2025-09** — SPARKS was the media contact for Benjamin Moore's next-generation Eco Spec paint certification announcement.
- **2025-09** — SPARKS handled media contact for Renegade Brands' Clean Show 2025 certification-program announcement.
- **2025-02** — SPARKS handled media contact for the certification of Kleenex Elite Allergen Air Filters.
- **2025-01** — SPARKS was the media contact for the Asthma & Allergy Friendly Certification Program's new consumer-facing identity.
- **2024-08** — The company published its explanation of paid versus earned media, emphasizing editorial independence and timing.

## Links

- Website: https://www.sparkscg.com/
- LinkedIn: https://www.linkedin.com/company/sparks-consulting-group/

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Profile page: https://yespress.io/sparks-consulting-group
Published by YesPress — https://yespress.io
Last updated: 2026-09-19