# SparkPlug

> SparkPlug is a San Francisco-based incentive management platform that turns frontline retail and restaurant employees into a brand's most effective sales force. By integrating directly with point-of-sale systems, it automates sales contests, goals, and commissions - often funded by the brands and vendors whose products those employees sell - and pays rewards out automatically. The company works with thousands of retail locations and hundreds of brand partners, betting that the people closest to the customer are the most underused influence in physical commerce.

- **Founded:** 2020
- **Headquarters:** San Francisco, California, United States
- **Founders:** Andrew Duffy (Co-founder & CEO), Jacob Sky Levin (Co-founder & COO)
- **Team size:** ~51 employees
- **Products:** SparkPlug for Retailers, SparkPlug for Brands, SparkPlug for Sales Leaders, Engagement Tools
- **Notable:** Raised $8M Series A led by Lightbank (November 2022), Reported 2,310% revenue growth between seed and Series A rounds, Grew to 1,000+ retailers and 200+ brand partners

## Products & services

- **SparkPlug for Retailers** — POS-integrated platform that lets stores launch automated sales incentives, contests, and goals - frequently sponsored and paid for by their brand partners - with real-time employee standings and automatic payouts.
- **SparkPlug for Brands** — Lets consumer-goods brands fund and run incentives in partnership with the retailers that carry them, then measure verified sales lift by category, brand, or SKU.
- **SparkPlug for Sales Leaders** — Gamified commissions, leaderboards, and performance analytics that motivate frontline sales teams and track velocity in real time.
- **Engagement Tools** — Branded content 'snaps,' training courses, event management, out-of-stock alerts, and employee leaderboards that keep staff informed and motivated.

## Achievements

- Raised $8M Series A led by Lightbank (November 2022)
- Reported 2,310% revenue growth between seed and Series A rounds
- Grew to 1,000+ retailers and 200+ brand partners
- Recognized on G2 as a High Performer and leader in Sales Gamification for small business and mid-market

## Latest updates

- **2022-11** — Closed $8M Series A led by Lightbank; announced expansion into cosmetics, outdoor gear, and dietary supplements, plus new markets in Canada, the U.K., Australia, and Latin America.
- **2021** — Raised $3.5M to improve life for frontline workers.

## Links

- Website: https://sparkplug.app
- LinkedIn: https://www.linkedin.com/company/sparkplugapp
- Twitter/X: https://x.com/SparkPlug_app
- Instagram: https://www.instagram.com/sparkplug.app/

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Profile page: https://yespress.io/sparkplug
Published by YesPress — https://yespress.io
Last updated: 2026-06-06