# Sparkle Agency

> Sparkle Agency is a Milan-born talent management and influencer marketing company with a U.S. branch in Key West. Founded by Vittoria Losio and Francesca Citterio in 2018, it represents creators, designs brand campaigns, develops creator-owned projects, and produces social video through an in-house production arm. Its distinctive bet is that creator management should compound over years, not merely broker the next sponsored post.

- **Founded:** 2018
- **Headquarters:** Milan, Italy
- **Founders:** Vittoria Losio (CEO & Co-Founder), Francesca Citterio (CEO & Co-Founder)
- **Products:** Talent Management, Influencer Marketing, Sparkle Production, Editorial Consulting, Social Media Management
- **Notable:** Built a roster of more than 30 creators, artists, and actors across multiple audience categories., Expanded into the United States, with a Florida LLC filed in May 2023 and the operating branch described by the founder as starting in 2024., Helped develop Juno by Cleo Toms, a vegan, cruelty-free, Made in Italy beauty brand launched after more than a year of product development.

## Products & services

- **Talent Management** — Representation and long-term career strategy for creators, artists, and actors.
- **Influencer Marketing** — Creator selection, campaign concepting, relationship management, execution, and results analysis for brands and communications agencies.
- **Sparkle Production** — In-house video production for social campaigns, music videos, and branded content, including concept, locations, makeup, and casting.
- **Editorial Consulting** — Scouting, market analysis, marketing plans, and communications strategy for publishing projects.
- **Social Media Management** — Content research and creation, strategic publishing, engagement work, insight analysis, and reporting.

## Achievements

- Built a roster of more than 30 creators, artists, and actors across multiple audience categories.
- Expanded into the United States, with a Florida LLC filed in May 2023 and the operating branch described by the founder as starting in 2024.
- Helped develop Juno by Cleo Toms, a vegan, cruelty-free, Made in Italy beauty brand launched after more than a year of product development.
- The third AttraversaTAM initiative transported more than 130 students and workers home from Milan for Christmas with Galbani's support.
- More than 500 signed copies of 'Il sapore dei ricordi' sold out in less than three hours after its announcement.
- The company's LinkedIn page lists more than 2,000 followers and 17 employees as of September 2026.

## Latest updates

- **2026-09** — The public team page lists eleven people across leadership, talent management, special projects, administration, and video production.
- **2026-09** — Vittoria Losio described the U.S. expansion as beginning with grocery-store research and said several brands identified that way later became clients.
- **2026-09** — Losio publicly criticized creator-data platforms whose estimated audience demographics and engagement rates diverge from creators' first-party analytics.
- **2025-09** — Sparkle published an updated talent presentation showing a roster across comedy, beauty, lifestyle, food, travel, and other verticals.
- **2024-07** — ATL del Cuneese awarded Sparkle Agency a €10,000 plus VAT creator-content assignment involving Sofia Montagna.

## Links

- Website: https://sparkleagency.it/
- LinkedIn: https://www.linkedin.com/company/sparkle-agency-srls
- Instagram: https://www.instagram.com/sparkleagencyit/

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Profile page: https://yespress.io/sparkle-agency
Published by YesPress — https://yespress.io
Last updated: 2026-09-20