# Southwire Company

> Southwire is a family-owned electrical manufacturer that makes copper and aluminum wire, utility and building cable, installation tools and electrical components. It also sells continuous rod manufacturing systems and services that help utilities extend underground cable life. Founded by Roy Richards Sr. in 1950, it serves construction, utility, industrial and infrastructure customers worldwide.

- **Founded:** 1950
- **Headquarters:** Carrollton, United States
- **Founders:** Roy Richards Sr. (Founder)
- **Products:** Wire and cable, SCR continuous rod systems, SIMpull Solutions, Cable Rejuvenation Services, Tools, components and assembled products
- **Notable:** Founded with 12 employees and three used machines in 1950; approximately 9,000 employees reported in March 2025., SCR technology introduced in 1963; Southwire reports more than 100 copper SCR systems sold and about half of global copper rod made using its technology., More than 2,500 12 for Life graduates reported in May 2025.

## Products & services

- **Wire and cable** — Copper and aluminum building wire, overhead conductors, underground distribution, industrial power and high-voltage transmission cable.
- **SCR continuous rod systems** — Equipment, integrated engineering, operational training and support for continuous copper and aluminum rod production; copper systems have been sold since 1963.
- **SIMpull Solutions** — Installation products including NoLUBE SIMpull THHN and XHHW-2 cable, reels and wire payoff packages designed to reduce handling and pulling steps.
- **Cable Rejuvenation Services** — Novinium-derived field services inject silicone-based fluid into suitable aging underground cables to improve insulation performance and extend service life.
- **Tools, components and assembled products** — Hand tools, meters, testers, pulling equipment, power management, temporary lighting, fittings and related electrical components.
- **CableTechSupport** — Engineering assistance, technical resources and training for cable selection, installation and operation.

## Achievements

- Founded with 12 employees and three used machines in 1950; approximately 9,000 employees reported in March 2025.
- SCR technology introduced in 1963; Southwire reports more than 100 copper SCR systems sold and about half of global copper rod made using its technology.
- More than 2,500 12 for Life graduates reported in May 2025.
- Seven manufacturing sites awarded The Copper Mark, according to the current sustainability page.
- More than 100 products have independently verified Environmental Product Declarations, according to Southwire.

## Latest updates

- **2026-10** — October 1 groundbreaking for the Starkville expansion, reported October 2: more than $256 million investment, roughly 380,000 additional square feet and approximately 130 expected jobs; full capacity anticipated in 2028.
- **2026-07** — Southwire announced its 2025 Sustainability Report, The Power to Transform, on July 30.
- **2025-10** — Southwire announced Rich Stinson’s retirement and Ganesh Ramaswamy’s arrival as president and CEO in December 2025.

## Links

- Website: https://www.southwire.com/
- LinkedIn: https://www.linkedin.com/company/southwire-company/
- Twitter/X: https://twitter.com/southwire
- YouTube: https://www.youtube.com/user/SouthwireChannel
- Instagram: https://www.instagram.com/southwire/
- Facebook: https://www.facebook.com/Southwire

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Profile page: https://yespress.io/southwire-company
Published by YesPress — https://yespress.io
Last updated: 2026-10-16