# Sourjyendu Medda

> Sourjyendu Medda is the co-founder and CEO of Sports For Life and a co-founder and former chief business officer and co-CEO of DealShare. His career spans consumer sales, pricing and retail operations, with experience at Britannia, Citibank, Metro Cash & Carry and Raymond Consumer Care.

- **Role:** Co-founder and CEO at Sports For Life
- **Organizations:** Sports For Life, DealShare, Raymond Consumer Care, Metro Cash & Carry India, Citibank, Britannia Industries
- **Education:** Computer science engineering, National Institute of Technology Jamshedpur, Management qualification; described in professional biographies as an MBA; gold medalist, National Institute of Industrial Engineering (NITIE), now Indian Institute of Management Mumbai
- **Known for:** Gold medalist in management education at NITIE, now IIM Mumbai., Co-founded DealShare, which reached a $1.7 billion valuation in 2022., Co-founded Sports For Life, which reported more than 1,500 coaching students in November 2025.

## Career timeline

- **2005** — Graduated from NITIE; the institute lists him with the class of 2005.
- **Before 2018** — Worked at Britannia, Citibank, Metro Cash & Carry India and Raymond Consumer Care; responsibilities included sales, CRM, pricing and reseller management.
- **2014** — Revisited a shared business ambition with school friend Vineet Rao.
- **2018** — Co-founded DealShare following research in Jaipur.
- **2022** — DealShare reached a $1.7 billion valuation.
- **2023** — As DealShare co-CEO, publicly explained its B2B closure, market consolidation and physical retail pilots.
- **2024-01** — Stepped down from DealShare’s executive position; the company said he would remain a key shareholder.
- **2024** — Co-founded Sports For Life with Armaan Tandon.
- **2025-11** — Sports For Life announced ₹21.57 crore in Series A funding led by Fireside Ventures and Genesia Ventures.

## Achievements

- Gold medalist in management education at NITIE, now IIM Mumbai.
- Co-founded DealShare, which reached a $1.7 billion valuation in 2022.
- Co-founded Sports For Life, which reported more than 1,500 coaching students in November 2025.

## Latest updates

- **2026-03** — Described Sports For Life’s curriculum, parent app and annual academy fees of ₹50,000 to ₹60,000; Bengaluru and NCR expansion were stated plans.
- **2025-11** — Sports For Life announced ₹21.57 crore in Series A financing and reported more than 1,500 coaching students and more than 2,000 tournament participants.

## Links

- LinkedIn: https://www.linkedin.com/in/sourjyendumedda/

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Profile page: https://yespress.io/sourjyendu-medda
Published by YesPress — https://yespress.io
Last updated: 2026-10-23