# Source for Sports

> Source for Sports is the consumer-facing banner of Sports Distributors of Canada, a privately held buying group that gives independently owned sporting-goods stores national purchasing, marketing and digital reach without turning them into identical branches. More than 130 Canadian locations sell hockey, baseball, lacrosse, soccer, running, footwear and teamwear, with local owners choosing the mix and supplying the fitting expertise. The model is a practical hybrid: national scale behind the counter, hometown judgment in front of it.

- **Founded:** 1990
- **Headquarters:** Burlington, Canada
- **Team size:** Approximately 240 employee profiles are associated with the brand on LinkedIn, while LinkedIn lists the corporate organization in the 11-50 employee band; independently owned store employees are not one centralized workforce.
- **Products:** Multi-sport equipment retail, Athletic footwear and apparel, Source Exclusive hockey gear, S-Hockey collection, Team uniforms and promotional services
- **Notable:** Built a Canadian consumer network of more than 130 independently owned locations while the broader SDC group grew beyond 250 North American retailers., Created a national analytics layer across independently operated stores beginning with an Askuity deployment reported in 2014., Launched a redesigned Shopify ecommerce experience in 2022 to pool local-store inventory and route shoppers by location.

## Products & services

- **Multi-sport equipment retail** — In-store and online equipment for hockey, baseball, softball, lacrosse, soccer, basketball, football, volleyball and other sports; selection varies by location.
- **Athletic footwear and apparel** — Running shoes, insoles, clothing and accessories from national sports brands, fitted and merchandised by local stores.
- **Source Exclusive hockey gear** — Skates, sticks, goalie gear and protective equipment developed with suppliers including Bauer, CCM, TRUE and Warrior using input from store owners, coaches and hockey specialists.
- **S-Hockey collection** — The network's in-house line of value-oriented hockey equipment.
- **Team uniforms and promotional services** — Custom jerseys, teamwear, tracksuits, bags, player equipment, branded merchandise and printing for sport and non-sport organizations.
- **Omnichannel shopping** — A Shopify-based site that pools inventory from participating independent stores, supports local discovery, shipping and store pickup.
- **Fitting and equipment services** — One-to-one product fitting and store-specific services delivered by staff with playing and coaching experience.

## Achievements

- Built a Canadian consumer network of more than 130 independently owned locations while the broader SDC group grew beyond 250 North American retailers.
- Created a national analytics layer across independently operated stores beginning with an Askuity deployment reported in 2014.
- Launched a redesigned Shopify ecommerce experience in 2022 to pool local-store inventory and route shoppers by location.
- Western Cycle Source for Sports was named Bauer's 2025 Retailer of the Year for Canada.
- Adrenalin Source for Sports received Bauer's 2025 Beacon Award for accessibility and inclusion work in hockey.
- Former SDC president Randy Hooper and Cleve's Source for Sports owner Eric Bezanson are members of the Sporting Goods Industry Hall of Fame.
- SDC president Brad Hause began a three-year term on the NSGA board in June 2026.

## Latest updates

- **2026-06** — SDC president Brad Hause began a three-year term as an at-large director of the National Sporting Goods Association.
- **2026-05** — Source for Sports launched the 'Hometowns Like These' and 'Source for Community' videos, a year-long campaign scheduled for Sportsnet+, digital channels and connected TV.
- **2026-03** — The Canadian Intellectual Property Office registered the current Source for Sports design trademark to Sports Distributors of Canada Limited.
- **2025-12** — Source for Sports and KidSport Canada announced a national, multi-year partnership centred on store fundraising, local events and community referrals.
- **2025-09** — At Bauer World 2025, Western Cycle won Canadian Retailer of the Year and Adrenalin Source for Sports received the Beacon Award.

## Links

- Website: https://www.sourceforsports.ca/
- LinkedIn: https://ca.linkedin.com/company/source-for-sports
- Twitter/X: https://twitter.com/sourcenation
- YouTube: https://www.youtube.com/user/Sourceforsports
- Instagram: https://www.instagram.com/sourceforsportscanada
- Facebook: https://www.facebook.com/sourceforsportscanada
- TikTok: https://www.tiktok.com/@sourceforsportscanada

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Profile page: https://yespress.io/source-for-sports
Published by YesPress — https://yespress.io
Last updated: 2026-08-23