# Sophie Cheng

> Sophie Cheng is the Chief Marketing Officer of Sinch, where she joined the Global Leadership Team in June 2026 after two years leading global product go-to-market work. A marketing operator with more than 15 years of international experience across Europe, Asia, and North America, she previously held senior roles at ZoomInfo and Chorus.ai. Her public work centers on a practical question for enterprise AI: how can companies make automated customer communication useful, trustworthy, and reliable after the demo ends?

- **Role:** Chief Marketing Officer at Sinch
- **Organizations:** Sinch, ZoomInfo, Chorus.ai, Stride, DHI Group, Audi
- **Education:** Master of Arts in Marketing, Services and Communication Management, University of St. Gallen, Bachelor of Arts in Business Administration, University of St. Gallen, Bachelor's exchange program in Business Administration and Management, Singapore Management University
- **Known for:** Appointed Chief Marketing Officer of Sinch in June 2026., Joined Sinch's Global Leadership Team after leading its global product go-to-market work., Built more than 15 years of international marketing experience across Europe, Asia, and North America.

## Career timeline

- **2010-2011** — Completed early marketing internships at BSH Home Appliances Group and Audi.
- **2013-2014** — Worked as a brand manager at Audi.
- **2015-2018** — Held progressively broader brand and product marketing roles at DHI Group across Rigzone, Dice, and eFinancialCareers.
- **2018-2019** — Served as Senior Product Marketing Manager at Stride.
- **2019-2021** — Led customer and product marketing at Chorus.ai.
- **2021-2024** — Advanced through product strategy and product and customer marketing leadership roles at ZoomInfo, ultimately serving as Vice President of Global Product and Customer Marketing.
- **2024-2026** — Joined Sinch and led its global product go-to-market organization, including product marketing and revenue enablement.
- **2026** — Appointed Chief Marketing Officer of Sinch and joined the company's Global Leadership Team.

## Achievements

- Appointed Chief Marketing Officer of Sinch in June 2026.
- Joined Sinch's Global Leadership Team after leading its global product go-to-market work.
- Built more than 15 years of international marketing experience across Europe, Asia, and North America.
- Held senior product and customer marketing leadership roles at both ZoomInfo and Chorus.ai.
- Led work spanning market positioning, revenue enablement, analyst relations, partner marketing, and go-to-market execution.

## Latest updates

- **2026-07** — On AI Appreciation Day, Cheng described Sinch's internal 'Truth Layer,' a library of trusted, AI-readable marketing knowledge designed to give AI tools reliable context.
- **2026-06** — Sinch appointed Cheng Chief Marketing Officer, added her to the Global Leadership Team, and said she would report to CEO Laurinda Pang.
- **2026-06** — Cheng discussed Sinch's AI Production Paradox research in a Telecom Reseller podcast, emphasizing monitoring, governance, and reliable communications infrastructure for live AI agents.
- **2026-01** — Cheng joined a Sinch panel on 2026 customer-communication trends, including trusted identity, contextual intelligence, regionalization, and AI guardrails.

## Links

- Website: https://sinch.com
- LinkedIn: https://www.linkedin.com/in/sophiebcheng

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Profile page: https://yespress.io/sophie-cheng
Published by YesPress — https://yespress.io
Last updated: 2026-08-10