# Sophie Buonassisi

> Sophie Buonassisi is SVP of Marketing at GTMfund and GTMnow, where she leads a 58,000+ subscriber newsletter and media brand at the intersection of go-to-market strategy, venture capital, and B2B SaaS. A criminology graduate turned growth marketer, she spent 4.5 years as the first GTM hire at Spiralyze before standing out from 400+ applicants to join GTMfund. She transformed the GTM Newsletter into GTMnow - a full media brand that includes the reacquired Sales Hacker podcast (622+ episodes), a private Inner Circle community, and editorial content reaching 50,000+ founders, GTM leaders, and investors globally.

- **Role:** SVP of Marketing at GTMfund & GTMnow
- **Organizations:** GTMfund, GTMnow, Spiralyze
- **From:** Vancouver, Canada
- **Nationality:** Canadian
- **Education:** Bachelor of Arts in Criminology and Police Studies, Simon Fraser University (SFU), SEO/SEM & Analytics Certificate, BrainStation
- **Known for:** Grew GTMnow newsletter to 58,000+ subscribers and a community of 50,000+ founders, GTM leaders, and investors, Led re-acquisition and rebranding of Sales Hacker from Outreach.io in 2023, integrating it into GTMnow (622+ podcast episodes), Launched GTMnow on Product Hunt as part of 2025 rebrand

## Career timeline

- **~2013** — First job as soccer referee, age ~13
- **~2015** — Started working as a server/waitress in Vancouver, age ~15
- **2017** — Graduated from Simon Fraser University with a BA in Criminology
- **2017-2019** — National Project Analyst & Regional Special Projects at Environment and Climate Change Canada; developed national engagement framework and represented the Enforcement Branch on Indigenous working groups
- **2019-2020** — Account Manager at a tech recruiting firm, placing developers and QA engineers
- **2019-2020** — Took a career break to travel Europe; lived in Northern Italy (Trentino Alto Adige) for 3-4 months, learned Italian, also traveled Ireland, England, Malta
- **~2019** — Completed SEO/SEM & Analytics Certificate at BrainStation
- **2019-2023** — Joined Spiralyze as first GTM hire (Head of Growth), scaled to VP of Optimization over 4.5 years; worked with 100+ software companies including Oracle, Sophos
- **2023** — Stood out from 400+ applicants to join GTMfund as VP of Marketing
- **2023** — Led re-acquisition and integration of Sales Hacker property (622+ episodes) from Outreach.io into GTMnow
- **2025** — Led rebrand from The GTM Newsletter to GTMnow; launched on Product Hunt
- **2025-2026** — Promoted to SVP of Marketing at GTMfund & GTMnow; newsletter surpasses 58,000+ subscribers

## Achievements

- Grew GTMnow newsletter to 58,000+ subscribers and a community of 50,000+ founders, GTM leaders, and investors
- Led re-acquisition and rebranding of Sales Hacker from Outreach.io in 2023, integrating it into GTMnow (622+ podcast episodes)
- Launched GTMnow on Product Hunt as part of 2025 rebrand
- Selected from 400+ applicants to join GTMfund as VP of Marketing
- First GTM hire at Spiralyze; grew with company 4.5 years from Head of Growth to VP of Optimization
- Developed a national engagement framework at Environment and Climate Change Canada
- Represented Canada's Enforcement Branch on national Indigenous working groups
- Served on a nonprofit board in the education sector for 10+ years
- Authored landmark GTMnow articles including 'The GTM AI Operating System' and 'Claude Code for GTM Teams' (30+ use cases)

## Latest updates

- **2026-02** — Published 'Claude Code for GTM Teams' - a practical guide featuring 30+ use cases for AI-assisted GTM work
- **2025-12** — Promoted to SVP of Marketing at GTMfund & GTMnow
- **2025-06** — Led GTMnow rebrand and Product Hunt launch; newsletter surpasses 58K subscribers
- **2025-01** — Published 'The State of Venture in 2025' deep-dive for the GTMnow Newsletter
- **2023-09** — Joined GTMfund as VP of Marketing after being selected from 400+ applicants
- **2023-09** — Led re-acquisition and integration of Sales Hacker from Outreach.io into GTMnow

## Links

- Website: https://gtmnow.com/author/sophie/
- LinkedIn: https://www.linkedin.com/in/sophiebuonassisi/
- Twitter/X: https://x.com/sophiebuona
- YouTube: https://www.youtube.com/@GTM_now
- Instagram: https://www.instagram.com/sophiebuona_/

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Profile page: https://yespress.io/sophie-buonassisi
Published by YesPress — https://yespress.io
Last updated: 2026-04-23