# Sophia Goldberg

> Sophia Goldberg is the co-founder and CEO of Ansa, a San Francisco fintech that gives merchants white-labeled, stored-value digital wallets so brands can run their own closed-loop payments and cut card fees. A self-described payments nerd, she spent four and a half years at Adyen, wrote the best-selling reference book 'The Field Guide to Global Payments,' and has raised roughly $19.4 million for Ansa, including a $14 million Series A in 2024 that drew more than 95% of its capital from female investors.

- **Role:** Co-Founder & CEO at Ansa
- **Organizations:** Ansa, Adyen (former), PaymentsEd Forum (former board)
- **Nationality:** American
- **Education:** MSc, International Political Economy, The London School of Economics, BA, Tufts University
- **Known for:** Co-founded and leads Ansa, a stored-value wallet-as-a-service platform for merchants, Raised roughly $19.4M total for Ansa, including a $14M Series A in 2024, Author of the best-selling 'The Field Guide to Global Payments,' #1 in Financial Services, Banks & Banking, eCommerce, and Digital Currencies on Amazon during pre-sales

## Career timeline

- **—** — Worked on Hillary Clinton's finance team early in her career
- **—** — Earned an MSc in International Political Economy at The London School of Economics after a BA at Tufts University
- **—** — Joined Adyen, spending about four and a half years across commercial and product roles in San Francisco, training new hires and serving on the board of PaymentsEd
- **2022** — Published 'The Field Guide to Global Payments,' which topped multiple Amazon categories in pre-sales
- **2023** — Co-founded Ansa with JT Cho; raised a $5.4M seed round led by Bain Capital Ventures
- **2024** — Raised a $14M Series A led by Renegade Partners, with 95.6% of the round from female investors
- **2025** — Appeared at ICR Conference 2025 and on the Fintech One-on-One podcast; launched in-store product Ansa Anywhere

## Achievements

- Co-founded and leads Ansa, a stored-value wallet-as-a-service platform for merchants
- Raised roughly $19.4M total for Ansa, including a $14M Series A in 2024
- Author of the best-selling 'The Field Guide to Global Payments,' #1 in Financial Services, Banks & Banking, eCommerce, and Digital Currencies on Amazon during pre-sales
- Named one of American Banker's Innovators of the Year 2024 in digital banking
- Named one of NYC Fintech Women's Inspiring Fintech Females of 2023
- Recognized as a 2026 Top Woman in Restaurant Technology
- Led a Series A in which female investors contributed 95.6% of the capital

## Latest updates

- **2025-01** — Spoke at the ICR Conference 2025 about payments innovation and Ansa's in-store product, Ansa Anywhere.
- **2025-03** — Appeared on the Fintech One-on-One podcast discussing building a stored-value wallet as a service.
- **2024-04** — Announced Ansa's $14M Series A led by Renegade Partners.

## Links

- Website: https://ansa.dev
- LinkedIn: https://www.linkedin.com/in/sophiagoldberg1/
- Twitter/X: https://twitter.com/sophgoldb
- YouTube: https://www.youtube.com/watch?v=GR1CMf3hQmM

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Profile page: https://yespress.io/sophia-goldberg
Published by YesPress — https://yespress.io
Last updated: 2026-07-27