# Sonic Automotive

> Sonic Automotive is a publicly traded U.S. vehicle retailer combining franchised car dealerships, EchoPark used-car stores and powersports outlets. It sells vehicles, arranges financing and protection products, and provides parts, maintenance and collision repairs. Its 2023 EchoPark retrenchment and subsequent return to segment profitability show how inventory availability can determine whether a simpler buying experience makes money.

- **Founded:** 1997
- **Headquarters:** Charlotte, United States
- **Founders:** O. Bruton Smith (Founder; founding Chairman and CEO), B. Scott Smith (Co-founder; founding President and COO)
- **Products:** Franchised dealerships, EchoPark Automotive, Sonic Powersports, Finance and insurance services, Online inventory and vehicle appraisal
- **Notable:** 2025 consolidated revenue of $15.1536 billion., EchoPark reported segment income rose from a $132.5 million loss in 2023 to $3.5 million income in 2024 and $28.1 million income in 2025., EchoPark adjusted EBITDA, a non-GAAP measure, rose from negative $83.0 million in 2023 to $27.6 million in 2024 and $49.2 million in 2025.

## Products & services

- **Franchised dealerships** — New and used cars and light trucks, manufacturer-authorized service, replacement parts and collision repairs.
- **EchoPark Automotive** — Used-car specialty retail launched in the Denver market; no-haggle pricing, 190-point inspection, trade-in offers, arranged financing and optional protection products.
- **Sonic Powersports** — Retail sales and service of motorcycles and other powersports vehicles, with Harley-Davidson stores among its brands.
- **Finance and insurance services** — Arranges third-party vehicle financing and sells service contracts and other protection products.
- **Online inventory and vehicle appraisal** — Vehicle search, saved listings, financing applications and offers to buy consumers’ vehicles without requiring a purchase.

## Achievements

- 2025 consolidated revenue of $15.1536 billion.
- EchoPark reported segment income rose from a $132.5 million loss in 2023 to $3.5 million income in 2024 and $28.1 million income in 2025.
- EchoPark adjusted EBITDA, a non-GAAP measure, rose from negative $83.0 million in 2023 to $27.6 million in 2024 and $49.2 million in 2025.
- Sonic Powersports reported 1,135 motorcycle sales at the 2026 Sturgis Motorcycle Rally.

## Latest updates

- **2026-09** — Reported 1,135 motorcycles sold at the Sturgis Motorcycle Rally, including 511 new Harley-Davidson motorcycles.
- **2026-08** — Acquired Porsche Walnut Creek, bringing its Porsche dealership portfolio to six; purchase price was not disclosed in the release.
- **2026-07** — Q2 2026 consolidated revenue was $3.9 billion. EchoPark sold 19,601 used vehicles, up 17%, while reported segment income declined 38% to $7.2 million.
- **2026-02** — Reported fiscal 2025 revenue of $15.2 billion rounded, and EchoPark segment income of $28.1 million.

## Links

- Website: https://www.sonicautomotive.com/
- LinkedIn: https://www.linkedin.com/company/sonic-automotive/
- Twitter/X: https://twitter.com/SonicAutomotive
- YouTube: https://www.youtube.com/sonicautomotive
- Instagram: https://www.instagram.com/sonicauto/
- Facebook: https://www.facebook.com/SonicAutomotive

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Profile page: https://yespress.io/sonic-automotive
Published by YesPress — https://yespress.io
Last updated: 2026-10-22