# Something Massive

> Something Massive is an independent Los Angeles advertising agency that combines strategy, creative development, production, social media and performance marketing. Founded by former DNA Studio leaders, it serves consumer, entertainment, technology and health brands with a deliberately compact, hands-on model. Its most revealing work turns awkward or underused contexts - a grocery aisle for password security, Twitch for a Buffy rerun, recipes for seaweed snacks and real-time local media for an IMAX concert film - into measurable campaigns.

- **Founded:** 2009
- **Headquarters:** Los Angeles, United States
- **Founders:** Rebecca Coleman (Co-founder and former Managing Partner), Chris Gibbin (Co-founder and Partner), John Moshay (Co-founder and Partner)
- **Team size:** 11-50 employees; supplied account data estimates 30.
- **Products:** Brand strategy and identity, Creative campaign development, Digital and social content, Video production and motion graphics, Media buying and performance marketing
- **Notable:** The Plum Organics 'Parenting Unfiltered' campaign generated more than 4 million video views, 82,000 shares and 23,000 comments., The a2 Milk #feelgoods campaign reached more than 19 million people, produced over 6 million video views and drove more than 225,000 website visits., The Music Center's 'Be A Part Of It' campaign was reported to lift website traffic 84% and Spanish-language traffic 13-fold.

## Products & services

- **Brand strategy and identity** — Research, competitive analysis, positioning, messaging, visual identity and brand guidelines.
- **Creative campaign development** — Integrated concepts, channel planning, creative testing and campaign optimization.
- **Digital and social content** — Platform strategy, content creation, community management, influencer partnerships and analytics.
- **Video production and motion graphics** — Commercials, branded content, studio and location production, editing, sound and animation.
- **Media buying and performance marketing** — Paid social, search, programmatic media, testing, reporting and real-time optimization.
- **Digital growth** — SEO, SEM, email automation, conversion optimization and digital analytics.

## Achievements

- The Plum Organics 'Parenting Unfiltered' campaign generated more than 4 million video views, 82,000 shares and 23,000 comments.
- The a2 Milk #feelgoods campaign reached more than 19 million people, produced over 6 million video views and drove more than 225,000 website visits.
- The Music Center's 'Be A Part Of It' campaign was reported to lift website traffic 84% and Spanish-language traffic 13-fold.
- The 1Password 'What Not to Do' work generated more than 12 million impressions and was associated with a 14% lift in account creation during the Presidents Cup.
- The agency reports that its IMAX Queen Rock Montreal media campaign supported a $2 million domestic box office and the largest launch of an IMAX-exclusive concert film at the time.
- A Medtronic patient-story campaign delivered more than 8 million impressions in two months and raised Facebook engagement 65%.
- The Coffee Bean & Tea Leaf 'Summer Firsts' campaign won a 2018 eTail award after three years of flat summer sales.

## Latest updates

- **2026-02** — The agency highlighted its media-buying role in IMAX's 2025 global box-office growth and record year.
- **2025-12** — Something Massive reported that 1Password's 'What Not to Do' campaign surpassed 12 million impressions and coincided with a 14% lift in account creation during the Presidents Cup.
- **2025-10** — The agency published expanded case work for IMAX and a TikTok-first social program for Melissa & Doug.
- **2025-09** — New case studies detailed work for Gimme Seaweed, Kettle & Fire, The Coffee Bean & Tea Leaf and Great Lakes Wellness.

## Links

- Website: https://somethingmassivela.com/
- LinkedIn: https://www.linkedin.com/company/somethingmassive
- Twitter/X: https://twitter.com/SMASSIVELA
- Facebook: https://facebook.com/SomethingMassive

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Profile page: https://yespress.io/something-massive
Published by YesPress — https://yespress.io
Last updated: 2026-09-14