# Solterra Strategies

> Solterra Strategies is a founder-led public relations, brand strategy, and marketing firm in Paso Robles, California. Founded by Stacie Jacob in 2011, it works where agriculture meets hospitality - with wineries, restaurants, tourism organizations, events, and member-governed trade groups. The firm makes its living through retained and project-based communications work spanning positioning, media relations, digital content, public affairs, events, association management, and recruitment.

- **Founded:** 2011
- **Headquarters:** Paso Robles, United States
- **Founders:** Stacie Jacob (Founder and Chief Strategist)
- **Team size:** Approximately 9-12 people
- **Products:** Public relations strategy, Marketing and brand strategy, Public affairs, Event strategy and management, Association management
- **Notable:** Won the 2026 Visit California Poppy Award for Best Public Relations Campaign, tied with LEGOLAND California Resort, for Sensorio's FOSO launch., Helped Travel Paso become a finalist for the 2022 Visit California Poppy Award for a pandemic-era public relations campaign focused on drive-market travelers and open-space positioning., Built a client roster spanning wineries, restaurants, attractions, events, local businesses, tourism organizations, and trade associations.

## Products & services

- **Public relations strategy** — Planning, message development, pitching, placements, media relations, press releases, media and trade tours, and crisis communication.
- **Marketing and brand strategy** — Positioning, social media, website strategy, content development, copywriting, digital marketing, and video direction.
- **Public affairs** — Community and government relations for destinations, associations, and businesses whose work intersects with civic life.
- **Event strategy and management** — Event development, publicity, partnerships, and management, particularly for wine, tourism, and hospitality clients.
- **Association management** — Program evaluation, strategic planning retreats, membership recruitment, and execution for board-governed trade organizations.
- **Talent recruitment** — Recruitment support for executive leaders and staff.

## Achievements

- Won the 2026 Visit California Poppy Award for Best Public Relations Campaign, tied with LEGOLAND California Resort, for Sensorio's FOSO launch.
- Helped Travel Paso become a finalist for the 2022 Visit California Poppy Award for a pandemic-era public relations campaign focused on drive-market travelers and open-space positioning.
- Built a client roster spanning wineries, restaurants, attractions, events, local businesses, tourism organizations, and trade associations.
- Founder Stacie Jacob was honored as the 2025 Sweet Art community leader in Paso Robles.
- Before founding Solterra, Jacob helped grow the Paso Robles Wine Country Alliance budget by 80 percent and created a tourism marketing district that expanded Visit San Luis Obispo County's budget by 240 percent.

## Latest updates

- **2026-03** — Solterra and Sensorio won Visit California's Poppy Award for Best Public Relations Campaign for the FOSO launch; the agency also announced Diana Parker's promotion to Communications Director and recruiting for three roles.
- **2026-02** — Public records listed a $3,000 monthly Solterra retainer for the Paso Robles Area Groundwater Authority.
- **2025-05** — Founder Stacie Jacob was recognized as the Sweet Art honoree for community leadership in Paso Robles.
- **2024-09** — A San Simeon Tourism Alliance packet recorded a $16,189.41 Solterra invoice for August work, including an approved co-op advertising expense.

## Links

- Website: https://www.solterrastrategies.com/
- LinkedIn: https://www.linkedin.com/company/solterra-strategies
- Twitter/X: https://twitter.com/SolterraStrateg
- Instagram: https://www.instagram.com/solterrastrategies/
- Facebook: https://www.facebook.com/Solterra-Strategies-191940147525331/

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Profile page: https://yespress.io/solterra-strategies
Published by YesPress — https://yespress.io
Last updated: 2026-09-16