# Solsten

> Solsten is a Minneapolis-based B2B software company that combines psychometric research, behavioral signals, and artificial intelligence to help product, research, and marketing teams understand why audiences make decisions. Founded in Berlin in 2018 by Joe Schaeppi and Bastian Bergmann, it earned its credibility in gaming with products such as Traits and Navigator, then expanded into broader audience intelligence, creative generation through Elaris, and a Human Context API for AI systems.

- **Founded:** 2018
- **Headquarters:** Minneapolis, United States
- **Founders:** Joe Schaeppi (Co-Founder and CEO), Bastian Bergmann (Co-Founder and COO)
- **Team size:** Approximately 20 employees in the supplied company record; LinkedIn currently lists a 51-200 company-size band.
- **Products:** Traits, Navigator, Frequency (historical product), Elaris, Human Context API
- **Notable:** Raised $21.8 million in a Konvoy-led Series B in August 2022, bringing publicly reported equity funding to about $30.7 million., Named to Fast Company’s 2023 Best Workplaces for Innovators list., Voodoo reported a 14-percentage-point lift in day-one retention after reshaping Plantopia’s first-time user experience with Solsten insights.

## Products & services

- **Traits** — An adaptive psychometric assessment and dashboard for understanding the motivations, values, behaviors, and psychological segments within a company’s existing audience.
- **Navigator** — An on-demand audience intelligence product for exploring prospective audiences, competitive affinities, market potential, personas, and psychological profiles.
- **Frequency (historical product)** — A creative and advertising analysis product described in 2022 materials as predicting how digital assets would perform with target audiences; it is no longer listed in Solsten’s current product navigation.
- **Elaris** — An audience-aware AI workspace that generates and tests ads, messaging, briefs, and campaign ideas against psychology-based synthetic audiences.
- **Human Context API** — An API positioned to add validated psychological and behavioral context to AI agents, personalization systems, and product decisions.

## Achievements

- Raised $21.8 million in a Konvoy-led Series B in August 2022, bringing publicly reported equity funding to about $30.7 million.
- Named to Fast Company’s 2023 Best Workplaces for Innovators list.
- Voodoo reported a 14-percentage-point lift in day-one retention after reshaping Plantopia’s first-time user experience with Solsten insights.
- MobilityWare reported more than 60% day-three retention and acquisition costs 70-80% below the broader Solitaire category at launch for Monopoly Solitaire.
- Supercell reported 22% more daily sessions and 18% longer sessions after refining in-game events with Solsten insights.
- The current company site reports more than 2 million psychological profiles, 140 million gameplay records analyzed, and 16 patents.
- Elaris launched in September 2025 as a broader creative-generation and audience-testing product.

## Latest updates

- **2025-09** — Launched Elaris and announced undisclosed growth-debt financing from Decathlon Capital Partners to accelerate the product and develop emotionally intelligent AI agents.
- **2025-12** — Opened a Regulation Crowdfunding campaign through StartEngine, according to Solsten’s LinkedIn updates.
- **2026-03** — COO Bastian Bergmann described Solsten’s role in helping brands, developers, marketers, and advertisers connect with consumers through psychological motivations, personality traits, and values.
- **2026-08** — The company site presents a four-part product line - Human Context API, Elaris, Navigator, and Traits - and publishes a validation study based on 497,161 people and 4,510 affinity groups.

## Links

- Website: https://solsten.io
- LinkedIn: https://www.linkedin.com/company/getsolsten
- GitHub: https://github.com/12traits

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Profile page: https://yespress.io/solsten
Published by YesPress — https://yespress.io
Last updated: 2026-08-22