# Solid & Striped

> Solid & Striped is a New York fashion company selling women’s swimwear, beachwear and ready-to-wear through its online store and retail partners. Founded by Isaac Ross in 2012 with men’s trunks, it built a holiday-minded identity around restrained silhouettes, stripes and collaborations, including Sofia Richie Grainge and The Summer I Turned Pretty.

- **Founded:** 2012
- **Headquarters:** New York, United States
- **Founders:** Isaac Ross (Founder)
- **Products:** Women’s swimwear, Ready-to-wear and beachwear, Spring 2024 by Sofia Richie Grainge, The Summer I Turned Pretty capsule, Summer 26
- **Notable:** Women represented 70% of business in a September 2015 Fashionista report, a historical figure., Gigi Hadid wore a Solid & Striped bikini photographed by Mario Testino for American Vogue in 2016., Nicole Heim Studio reports +43% retail revenue and +30% wholesale revenue growth for its rebrand work; the public case study gives no measurement period or audited financial statements.

## Products & services

- **Women’s swimwear** — One-pieces and separately sold bikini tops and bottoms, including triangle, sporty, underwire, ribbed and textured styles.
- **Ready-to-wear and beachwear** — Dresses, sweaters, shirts, skirts, pants, shorts, matching sets and cover-ups.
- **Spring 2024 by Sofia Richie Grainge** — Collaborative swimwear and ready-to-wear collection drawing on Montecito, architecture and contemporary art.
- **The Summer I Turned Pretty capsule** — Swimwear and apparel inspired by the Prime Video series and Jenny Han’s book trilogy.
- **Summer 26** — Aegean-coast-inspired swim, coordinated sets and dresses.

## Achievements

- Women represented 70% of business in a September 2015 Fashionista report, a historical figure.
- Gigi Hadid wore a Solid & Striped bikini photographed by Mario Testino for American Vogue in 2016.
- Nicole Heim Studio reports +43% retail revenue and +30% wholesale revenue growth for its rebrand work; the public case study gives no measurement period or audited financial statements.

## Latest updates

- **2026-10** — At the research date, the official collection directory lists Fall 26 and the homepage promotes knits, dresses and classic swim.
- **2026-05** — Summer 26 was promoted in a May 29 ad archived by Particl; the official collection describes an Aegean-coast inspiration.
- **2025-06** — A June 15 company newsletter announced The Summer I Turned Pretty capsule.
- **2024-02** — Spring 2024 collaboration with Sofia Richie Grainge launched alongside refreshed branding.

## Links

- Website: https://www.solidandstriped.com/
- LinkedIn: https://www.linkedin.com/company/solid-%26-striped
- Twitter/X: https://twitter.com/solidandstriped
- YouTube: https://www.youtube.com/user/solidnstriped
- Instagram: https://www.instagram.com/solidandstriped/
- Facebook: https://www.facebook.com/SolidandStriped/

---

Profile page: https://yespress.io/solid-and-striped
Published by YesPress — https://yespress.io
Last updated: 2026-10-06