# SOKO

> SOKO is a women-led, Black-owned jewelry brand that connects independent Kenyan artisans to international customers through a mobile-coordinated production network. It sells contemporary pieces online and through retailers, and offers wholesale, private-label and manufacturing services to other brands.

- **Founded:** 2012
- **Headquarters:** San Francisco, United States
- **Founders:** Ella Peinovich (Co-founder; former CEO), Gwendolyn Floyd (Co-founder; designer), Catherine Mahugu (Co-founder; technologist)
- **Products:** Contemporary jewelry, Wholesale collections, Private label and manufacturing, Mobile-coordinated production platform
- **Notable:** Part of the inaugural 2012 MIT delta v accelerator cohort., Built a mobile-coordinated network reported at about 2,500 artisans in 2019., Michelle Obama wore SOKO jewelry on the December 2018 cover of Essence.

## Products & services

- **Contemporary jewelry** — Rings, earrings, necklaces and bracelets handcrafted in Kenya, including 24K gold-plated recycled-brass and recycled-glass pieces.
- **Wholesale collections** — SOKO-branded jewelry sold to retailers and boutiques.
- **Private label and manufacturing** — Pre-designed private-label pieces and custom design-to-production work for brands and retailers.
- **Mobile-coordinated production platform** — Order matching, inventory, delivery, quality checks and payment coordination across independent Kenyan workshops.

## Achievements

- Part of the inaugural 2012 MIT delta v accelerator cohort.
- Built a mobile-coordinated network reported at about 2,500 artisans in 2019.
- Michelle Obama wore SOKO jewelry on the December 2018 cover of Essence.
- Certified B Corporation.
- Featured in Zales Designer Edit in 2024.

## Latest updates

- **2024-01** — Zales announced its Designer Edit, including a SOKO collection priced from $118 to $258 at launch.
- **2024-07** — SOKO’s press page listed coverage of its Zales collaboration and jewelry collections.

## Links

- Website: https://shopsoko.com/
- LinkedIn: https://www.linkedin.com/company/soko/
- Twitter/X: https://twitter.com/shop_soko
- YouTube: https://www.youtube.com/@soko5339
- Instagram: https://www.instagram.com/shopsoko/
- Facebook: https://www.facebook.com/ShopSoko/
- TikTok: https://www.tiktok.com/@shopsoko

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Profile page: https://yespress.io/soko
Published by YesPress — https://yespress.io
Last updated: 2026-09-30