# Sojern

> Sojern combines travel-intent data, AI audience targeting and managed digital advertising to help hotels, destinations, attractions and other travel brands reach travelers and increase direct bookings. Its software also supports guest messaging, concierge service and reputation management. RateGain acquired the company in November 2025 and unified Adara under the Sojern brand in March 2026.

- **Founded:** 2007
- **Headquarters:** San Francisco, United States
- **Founders:** Gordon Whitten (Founder and founding CEO)
- **Products:** Travel Advertising Platform, Commission, Traveler Audiences, Co-Op Marketing, Guest Experience Platform
- **Notable:** Five consecutive appearances on the Deloitte Technology Fast 500 reported in the 2018 financing announcement., Named Best Digital Marketing Agency in the 2026 HotelTechAwards., The Grand Mark Prague case study reports over €45,000 in direct-booking revenue in under four months; the hotel manager attributes part of the direct-booking increase to Sojern.

## Products & services

- **Travel Advertising Platform** — Travel-intent audiences, managed campaigns, reporting and activation across search, metasearch, social, display, video and connected TV.
- **Commission** — A hotel advertising plan with a published 15% commission on attributed bookings after completed stays, without upfront campaign costs.
- **Traveler Audiences** — Travel audience segments for advertisers and agencies to activate in their advertising stack.
- **Co-Op Marketing** — Joint destination and tourism-partner campaigns that pool resources.
- **Guest Experience Platform** — Guest engagement capabilities extended through the VenueLytics acquisition, including AI Concierge, Guest Marketing Suite and Reputation Manager.
- **Creative Services** — Advertising creative production and campaign support.

## Achievements

- Five consecutive appearances on the Deloitte Technology Fast 500 reported in the 2018 financing announcement.
- Named Best Digital Marketing Agency in the 2026 HotelTechAwards.
- The Grand Mark Prague case study reports over €45,000 in direct-booking revenue in under four months; the hotel manager attributes part of the direct-booking increase to Sojern.

## Latest updates

- **2026-10** — Convened the second annual European Destinations Advisory Board in Athens on October 8.
- **2026-08** — Released research with Mindtrip, Sabre and MMGY Travel Intelligence on AI trip-planning adoption and destination readiness.
- **2026-03** — RateGain unified Adara and Sojern under the Sojern brand; Sylvia Weiler was appointed President and GM of Global Destinations later that month.
- **2026-01** — Announced the 2026 HotelTechAwards Best Digital Marketing Agency award.
- **2025-11** — RateGain completed its acquisition of Sojern on November 6.

## Links

- Website: https://www.sojern.com/
- LinkedIn: https://www.linkedin.com/company/sojern/
- Twitter/X: https://twitter.com/Sojern
- YouTube: https://www.youtube.com/@Sojern
- Facebook: https://www.facebook.com/SojernInc/

---

Profile page: https://yespress.io/sojern
Published by YesPress — https://yespress.io
Last updated: 2026-10-24