# Sogolytics

> Sogolytics is an experience management software company (formerly SoGoSurvey) that helps organizations collect and act on feedback from customers and employees. Founded in 2013 and based in Herndon, Virginia, it grew for more than a decade without venture funding into a platform used by over 100,000 customers across 96 countries. Its product suite spans customer experience (SogoCX), employee experience (SogoEX), a core feedback engine (SogoCore), and its original AI-powered survey tool (SogoSurvey), with real-time dashboards, sentiment analysis, and enterprise-grade security certifications.

- **Founded:** 2013
- **Headquarters:** Herndon, Virginia, United States
- **Founders:** Hamid Farooqui (Co-Founder & CEO), Suhail Farooqui (Co-Founder)
- **Team size:** ~104 employees (2025)
- **Products:** SogoSurvey, SogoCX, SogoEX, SogoCore, Experience Navigator
- **Notable:** Grew to over 100,000 customers across 96 countries without venture capital for its first ~12 years, Rebranded from SoGoSurvey to Sogolytics in August 2022 to reflect its shift from surveys to full experience management, Holds SOC 2 Type II, ISO 27001, HIPAA, GDPR, and PCI DSS compliance with a BBB A+ rating

## Products & services

- **SogoSurvey** — The original AI-powered online survey tool for building, distributing, and analyzing surveys, forms, polls, quizzes, and assessments with advanced logic, multichannel distribution, and instant reporting.
- **SogoCX** — Customer experience management software to listen across the customer journey, run NPS/CSAT/CES programs, analyze feedback, and act to improve satisfaction, loyalty, and online reputation.
- **SogoEX** — Employee experience management with engagement surveys, eNPS, 360s, lifecycle analytics, text and sentiment analysis, and flexible tagging to surface and resolve issues quickly.
- **SogoCore** — The enterprise feedback engine that unifies insights from customers, employees, and partners in a single platform to drive decisions.
- **Experience Navigator** — A guided tool for building a CX/EX strategy quickly by mapping goals to the right feedback programs.
- **AI Reports & GenAI survey creation** — Generative AI that drafts surveys from a prompt and translates results into structured, evidence-backed action plans prioritized by effort and impact.
- **Custom Dashboards** — Real-time, flexible analytics for tracking NPS, CSAT, CES, trends, and sentiment across every touchpoint.
- **Automations & Integrations** — Connectors to Google Analytics, Zapier, CRM, and HRIS systems for streamlined workflows and centralized data.
- **Managed Research Services** — Full-service survey design, managed projects, and panel services handling research from conception through insights.

## Achievements

- Grew to over 100,000 customers across 96 countries without venture capital for its first ~12 years
- Rebranded from SoGoSurvey to Sogolytics in August 2022 to reflect its shift from surveys to full experience management
- Holds SOC 2 Type II, ISO 27001, HIPAA, GDPR, and PCI DSS compliance with a BBB A+ rating
- Roughly 79% of customers switched from a competing platform
- Helped Virginia Physicians for Women increase Google reviews by ~600% and reach 4.5+ stars across all six locations in under two years
- Enabled Namaste Data to scale from 50 to 70,000 recipients and replace 10 tools with one platform

## Latest updates

- **2025-10** — Launched the Sogolytics 32.5 platform release with expanded experience-management capabilities.
- **2025-01** — Reported to have raised its first institutional funding (Series A) after more than a decade bootstrapped.
- **2022-08** — Rebranded from SoGoSurvey to Sogolytics, signaling the move from survey tool to experience management platform.

## Links

- Website: https://www.sogolytics.com/
- LinkedIn: https://www.linkedin.com/company/sogolytics/
- Twitter/X: https://twitter.com/Sogolytics
- YouTube: https://www.youtube.com/c/Sogolytics
- Instagram: https://www.instagram.com/sogolytics_official/
- Facebook: https://www.facebook.com/sogolytics

---

Profile page: https://yespress.io/sogolytics
Published by YesPress — https://yespress.io
Last updated: 2026-08-08