# Software Finder

> Software Finder is a B2B software discovery marketplace combining product listings, user reviews, comparisons, and free buyer consultations. Vendors pay for lead generation, visibility, review campaigns, and buyer intelligence. Its coverage includes healthcare, HR, learning management, project management, and other business software.

- **Founded:** 2018
- **Headquarters:** Spokane, United States
- **Founders:** Adnan Malik (Co-founder and CEO), Marium Lodhi (Co-founder and CMO), Shane Elahi (Co-founder and COO)
- **Products:** Software discovery marketplace, Free software recommendations, Vendor Portal, Pay Per Lead, Buyer Intelligence
- **Notable:** Company reports approximately 113% revenue growth in 2024 and 110% in 2025., Public trust center lists SOC 2 Type 1 and Type 2 as compliant; reports require access., Announced a refreshed visual identity and recognition initiatives in November 2025.

## Products & services

- **Software discovery marketplace** — Searchable product listings, comparisons, pricing information, reviews, and access to demos across business software categories.
- **Free software recommendations** — Consultants discuss business requirements and budget, then recommend software options.
- **Vendor Portal** — Product profile management, review reporting, campaigns, analytics, and paid buyer-intelligence features.
- **Pay Per Lead** — Phone-qualified buyer introductions matched to vendor criteria, with custom pricing.
- **Buyer Intelligence** — Identifies researching accounts and available contacts and provides activity and intent information; availability depends on plan.
- **Premium placements and CPC advertising** — Paid visibility on listings and related pages, plus advertising charged per click.
- **Review campaigns** — Customer email invitations, templates, scheduling, verification, and optional reviewer incentives.
- **Content partnerships and AI visibility** — Vendor visibility through comparisons, articles, and other content intended to reach search and AI-assisted research audiences.
- **HubSpot implementation services** — Onboarding, CRM implementation and migration, training, reporting, development, and integration support listed in HubSpot’s partner directory.

## Achievements

- Company reports approximately 113% revenue growth in 2024 and 110% in 2025.
- Public trust center lists SOC 2 Type 1 and Type 2 as compliant; reports require access.
- Announced a refreshed visual identity and recognition initiatives in November 2025.

## Latest updates

- **2025-11** — Announced a new S logo and planned Excellence Awards, Customer Voice, vendor spotlights, webinars, and growth labs.
- **2026-03** — Published a founder reflection, updated March 11, reporting growth and discussing search relevance, delegated ownership, research, and multiple revenue streams.

## Links

- Website: https://softwarefinder.com/
- LinkedIn: https://www.linkedin.com/company/softwarefinder-us
- Twitter/X: https://twitter.com/softwarefinder2
- YouTube: https://www.youtube.com/@softwarefinder
- Facebook: https://www.facebook.com/softwarefinderUS

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Profile page: https://yespress.io/software-finder
Published by YesPress — https://yespress.io
Last updated: 2026-10-25