# Softinn Solutions

> Softinn Solutions is a Malaysian hotel technology company that builds cloud-based hotel management software for boutique hotels, resorts, villas and hotel chains across the Asia Pacific. Its all-in-one platform pairs a Property Management System with a Channel Manager connected to 40+ OTAs, a commission-free booking engine, a website CMS and self-service check-in kiosks - designed around the mission to 'make hotelier work easier.' Founded in Melaka in 2012 by JeeShen Lee and Caren, Softinn serves 1,000+ hotel owners in markets including Malaysia, Indonesia, Vietnam, the Philippines and Singapore.

- **Founded:** 2012
- **Headquarters:** Ayer Keroh, Melaka, Malaysia
- **Founders:** JeeShen Lee (Co-founder & CEO), Caren (Co-founder, COO & CFO)
- **Team size:** ~32 employees (approx. 20-30+ shown on company roster)
- **Products:** Hotel PMS (Property Management System), Channel Manager, Booking Engine, Website CMS, Hotel Kiosk
- **Notable:** Winner, Startup of the Year - WIT Japan & North Asia Start-up Pitch, Tokyo (2017), Winner, Echelon TOP100 competition (2016), Merit Prize, Hong Kong WTIA Asia Smartphone Apps Contest (2015)

## Products & services

- **Hotel PMS (Property Management System)** — Cloud front-desk system that automates check-in/out, reservations, invoicing and guest profiles, and connects to the booking engine, channel manager and kiosk.
- **Channel Manager** — Two-way connectivity to 40+ OTAs, pushing room rates and availability across all channels in about a minute to reduce overbookings and boost visibility.
- **Booking Engine** — Commission-free direct-booking engine integrated with the PMS and channel manager so hotels can convert bookings on their own websites.
- **Website CMS** — Hotel website builder with SEO optimization, multi-language support and a mobile-friendly, conversion-focused design.
- **Hotel Kiosk** — Self-service check-in/out kiosk that lets guests book, pay, and collect room key cards without front-desk staff - contactless and 24/7.

## Achievements

- Winner, Startup of the Year - WIT Japan & North Asia Start-up Pitch, Tokyo (2017)
- Winner, Echelon TOP100 competition (2016)
- Merit Prize, Hong Kong WTIA Asia Smartphone Apps Contest (2015)
- Global Finalist (top 40 of 1,500), K-Startup Grand Challenge (2017)
- Member, Alibaba eFounders Fellowship (2019)
- Merit Winner, APICTA 2022 - Tourism & Hospitality category
- MD (Malaysia Digital) Status recognition by MDEC (2025)
- Alliance Bank SME BizSmart Challenge Finalist (2013)

## Latest updates

- **2025-11** — Published a refreshed 'Overview of Softinn Hotel Channel Manager' video demonstrating OTA sync workflows.
- **2025-01** — Received MD (Malaysia Digital) Status recognition from MDEC.
- **2022-09** — Released updated Hotel PMS product demo and continued expansion of self-service kiosk deployments.

## Links

- Website: https://www.mysoftinn.com
- LinkedIn: http://www.linkedin.com/company/softinn
- Twitter/X: https://twitter.com/mySoftinn
- YouTube: https://www.youtube.com/channel/UCUzsQX0WYi3vVw23mbSXIqQ
- Facebook: https://facebook.com/mySoftinn/

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Profile page: https://yespress.io/softinn-solutions
Published by YesPress — https://yespress.io
Last updated: 2026-07-25