# Soda

> Soda is a Brussels-born data quality and observability company that lets teams write plain-language checks on their data - is it fresh, complete, unique, in the shape it promised - and catch the broken numbers before they reach a report, a model, or a boardroom. Founded in 2018 by Maarten Masschelein and open-source veteran Tom Baeyens, it now serves teams at Disney, Bloomberg, HelloFresh and Nubank, and has raised roughly $30M to push the idea that bad data should get caught the way bad code does: automatically, in the pipeline, before anyone ships it.

- **Founded:** 2018
- **Headquarters:** Brussels, Belgium
- **Founders:** Maarten Masschelein (CEO & Co-Founder), Tom Baeyens (CTO & Co-Founder)
- **Team size:** ~130 employees
- **Products:** Soda Core, SodaCL (Soda Checks Language), Soda Library, Soda Cloud, Soda AI
- **Notable:** Won the €500,000 Innoviris Innovative Starters Award in Brussels (2018), Recognized as a Gartner Cool Vendor in data management, Customers include Disney, Bloomberg, HelloFresh and Nubank

## Products & services

- **Soda Core** — Open-source Python library and CLI that runs data quality checks and, in v4, executable data contracts against warehouses and databases. Supports Snowflake, BigQuery, Databricks, PostgreSQL, Redshift, DuckDB and more, with 50+ built-in check types.
- **SodaCL (Soda Checks Language)** — A human-readable, YAML-based language for expressing data quality checks - missing values, duplicates, freshness, schema changes - so tests read like sentences and live in version control alongside code.
- **Soda Library** — Commercial extension of Soda Core that connects to Soda Cloud and unlocks advanced SodaCL checks and additional capabilities for teams.
- **Soda Cloud** — The SaaS platform that collects check results, monitors for anomalies, sends alerts to Slack and email, tracks incidents, and manages collaborative data contracts and health dashboards.
- **Soda AI** — AI suite including Contract Copilot (plain-English to check language), Contract Autopilot (bulk auto-drafted contracts from profiling), SodaGPT, record-level anomaly detection and smart anomaly treatment. Operates on metadata only, human-in-the-loop, accessible via UI, CLI, API and MCP.
- **Soda 4.0** — Unified release pairing Soda Core 4.0 (open-source data contracts engine) with Soda Cloud 4.0, a self-driving data quality platform combining AI contract generation, anomaly detection and diagnostics.

## Achievements

- Won the €500,000 Innoviris Innovative Starters Award in Brussels (2018)
- Recognized as a Gartner Cool Vendor in data management
- Customers include Disney, Bloomberg, HelloFresh and Nubank
- Soda Core open-source project reached ~2.4k GitHub stars
- Acquired ML-monitoring startup NannyML (2025) to build full-stack observability
- Raised ~$30M total and opened a New York office to expand in North America

## Latest updates

- **2023-06** — Launched SodaGPT, using generative AI to help teams write data quality checks in natural language.
- **2024-05** — Released the Soda AI suite, adding Contract Copilot and Autopilot for AI-assisted data contracts.
- **2024-07** — Raised $14M from Singular and Point Nine to fund North American expansion and grow the New York office.
- **2025-06** — Acquired NannyML, a Leuven-based ML-monitoring startup, to extend observability from data into models.
- **2026-01** — Launched Soda 4.0 - Soda Core 4.0 open-source data contracts engine plus a unified, self-driving Soda Cloud 4.0.

## Links

- Website: https://www.soda.io
- LinkedIn: https://www.linkedin.com/company/sodadata
- Twitter/X: https://x.com/sodadata
- GitHub: https://github.com/sodadata
- YouTube: https://www.youtube.com/@soda-io

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Profile page: https://yespress.io/soda
Published by YesPress — https://yespress.io
Last updated: 2026-08-20