# Sockeye

> Sockeye is an independent creative company founded in Portland in 1997 that builds brands, campaigns, packaging and film for companies that would rather be interesting than safe. Working from Portland and a Creative Consulate in Amsterdam, it has shaped work for adidas, Columbia Sportswear, Tillamook, Tommy Hilfiger and a run of scrappier challenger brands, betting that a strong point of view beats a big media budget.

- **Founded:** 1997
- **Headquarters:** Portland, Oregon, United States
- **Founders:** Andy Fraser (CEO and Co-founder)
- **Team size:** ~57 employees
- **Products:** Brand Strategy, Advertising & Campaigns, Design & Identity, Packaging, Motion & Film
- **Notable:** Stayed independent for nearly three decades (founded 1997) in an industry dominated by holding-company roll-ups, Built a client roster including adidas, Columbia Sportswear, Tillamook and Tommy Hilfiger, Opened an international Creative Consulate in Amsterdam

## Products & services

- **Brand Strategy** — Positioning, brand platforms and naming that give companies a distinct point of view before a single ad is made.
- **Advertising & Campaigns** — Integrated advertising across video, digital and traditional media for consumer and challenger brands.
- **Design & Identity** — Visual identity systems, graphic design and packaging design for retail and consumer goods.
- **Packaging** — Structural and graphic packaging for food, beverage and consumer products on shelf.
- **Motion & Film** — Video, motion graphics and branded film production.
- **Experiential** — In-person brand experiences, activations and environments.
- **Digital & Web** — Websites, digital products and paid search / paid social advertising.

## Achievements

- Stayed independent for nearly three decades (founded 1997) in an industry dominated by holding-company roll-ups
- Built a client roster including adidas, Columbia Sportswear, Tillamook and Tommy Hilfiger
- Opened an international Creative Consulate in Amsterdam
- Recruited senior creative leadership such as Steve Cousins as Creative Director of Design

## Latest updates

- **2024-11** — Steve Cousins joined Sockeye as Creative Director of Design.
- **2023-01** — Continued operating its Portland studio and Amsterdam Creative Consulate serving consumer and outdoor brands.

## Links

- Website: https://sockeye.com
- LinkedIn: https://www.linkedin.com/company/sockeye
- Twitter/X: https://twitter.com/thinksockeye
- YouTube: https://www.youtube.com/@thinksockeye
- Instagram: https://www.instagram.com/thinksockeye/
- Facebook: https://facebook.com/sockeyeportland/

---

Profile page: https://yespress.io/sockeye
Published by YesPress — https://yespress.io
Last updated: 2026-08-20