# Society Brands

> Society Brands is a Canton, Ohio consumer-products company that buys founder-run e-commerce brands - the kind that sell on Amazon and their own websites - and scales them on a shared platform of tech, capital and operators. Instead of stripping brands for parts, it keeps the founders on as brand presidents, lets them roll equity into the parent, and has assembled a portfolio of 13 brands doing more than $160 million in annual sales, with a recent pivot toward toxin-free health and personal-care products.

- **Founded:** 2020
- **Headquarters:** Canton, Ohio, United States
- **Founders:** Michael Sirpilla (Co-Founder & CEO), Justin Sirpilla (Co-Founder & President), Shawn Dougherty (Co-Founder & COO)
- **Team size:** ~63-67 employees
- **Products:** Brand acquisition platform, EVO shared-services platform, Brand portfolio, Founders Forward podcast
- **Notable:** Raised roughly $204 million in its first institutional capital raise (2022), one of the larger early rounds in the aggregator category., Grew from three acquisitions in 2022 to 13 brands by 2025., Surpassed $100 million in revenue in early 2024 and $160 million+ in annual sales by 2025.

## Products & services

- **Brand acquisition platform** — Acquires founder-run DTC and Amazon-native consumer brands, offering cash liquidity plus the option to roll equity into the parent company for a potential second exit.
- **EVO shared-services platform** — A proprietary technology and operations stack - built with Canton dev firm Sidestreet - that provides acquired brands with supply chain, marketing, data and e-commerce tooling.
- **Brand portfolio** — A house of 13 brands spanning home, kids, electronics, apparel and, increasingly, toxin-free health and personal care - including Crunchi, Clarifion, Cleanomic, Primal Life Organics, Club EarlyBird and Damn Near Kilt 'Em.
- **Founders Forward podcast** — The company's official podcast, hosted by its three co-founders, focused on brand-building and founder stories.

## Achievements

- Raised roughly $204 million in its first institutional capital raise (2022), one of the larger early rounds in the aggregator category.
- Grew from three acquisitions in 2022 to 13 brands by 2025.
- Surpassed $100 million in revenue in early 2024 and $160 million+ in annual sales by 2025.
- Raised an additional $25 million in equity in October 2023 while much of the aggregator sector was contracting.
- Successfully repositioned the portfolio toward toxin-free health and personal care, which reached ~85% of sales.
- Operates a team spanning five continents from a Canton, Ohio headquarters.

## Latest updates

- **2025-09** — Acquired Crunchi, a certified-clean cosmetics and skincare brand, bringing the portfolio to 13 brands and $160M+ in annual sales.
- **2025-09** — Launched its first national advertising campaign with iHeartRadio.
- **2025-07** — Signed its first athlete partnership with PGA Tour golfer Justin Lower.
- **2024-06** — Acquired supplements brand Vitality Now.
- **2024-02** — Acquired Clarifion and Cleanomic and surpassed $100M in revenue.

## Links

- Website: https://societybrands.com
- LinkedIn: https://www.linkedin.com/company/societybrands/
- Twitter/X: https://twitter.com/society_brands_
- Instagram: https://www.instagram.com/society_brands_/
- Facebook: https://www.facebook.com/societybrands

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Profile page: https://yespress.io/society-brands
Published by YesPress — https://yespress.io
Last updated: 2026-08-16