# Sprout Social vs. Hootsuite

> A practical comparison of Sprout Social and Hootsuite that replaces a simplistic per-seat-versus-per-profile story with the current reality: both publish per-user self-serve pricing, profile capacity pushes buyers into different tiers, and team headcount multiplies the result. The feature gives communications leaders a capacity-floor model, a workflow test and a negotiation checklist for choosing the platform that fits how their team actually works.

## Achievements

- Sprout Social says its platform serves more than 30,000 brands across more than 100 countries.
- Hootsuite says it has more than 200,000 users and more than 6,000 enterprise customers.
- Sprout Social reported 3,803 customers contributing at least $30,000 in annual recurring revenue at the end of 2025.

## Latest updates

- **2026-08** — Published self-serve pricing lists Hootsuite plans from $99 per user per month billed annually and Sprout Social plans from $79 per seat per month billed annually; capacity and features vary by tier.
- **2026-06** — Hootsuite announced Social OS and its Wisdom AI agent.
- **2026-02** — Sprout Social reported fourth-quarter 2025 revenue of $120.9 million and 3,803 customers contributing at least $30,000 in ARR.

## Links

- Website: https://sproutsocial.com/
- LinkedIn: https://www.linkedin.com/company/sprout-social-inc-/
- Twitter/X: https://twitter.com/SproutSocial
- YouTube: https://www.youtube.com/@SproutSocial
- Instagram: https://www.instagram.com/sproutsocial/
- Facebook: https://www.facebook.com/SproutSocialInc
- TikTok: https://www.tiktok.com/@sproutsocial

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Profile page: https://yespress.io/social-stack-staffing-decision
Published by YesPress — https://yespress.io
Last updated: 2026-08-23