# Sprout Social vs. Hootsuite

> A practical comparison of Sprout Social and Hootsuite argues that the decisive feature is not the publishing calendar but the shape of the buyer's team. Current public pricing shows that both vendors charge per user, while entry profile allowances, workflow gates and add-ons determine the real bill. Sprout offers an Essentials tier at $79 per seat annually and a $199 Standard tier with five profiles; Hootsuite lists Standard at $99 per user with ten accounts. Both make their next tier the point at which connected accounts become unlimited, turning the choice into an exercise in modeling seats, profiles and required workflows rather than comparing feature checklists.

## Achievements

- Both platforms combine multi-network publishing, engagement and analytics in one workspace.
- Sprout Social expanded beyond core management into listening, employee advocacy and influencer marketing.
- Hootsuite organizes its current suite around content planning, customer care, listening, AI and employee advocacy.

## Latest updates

- **2026-08** — Sprout Social lists Essentials at $79 per seat per month with annual billing, Standard at $199, Professional at $299 and Advanced at $399.
- **2026-08** — Hootsuite lists Standard at $99 per user, Professional at $199 and Advanced at $399, with prices described as annual-billing rates.
- **2026-08** — Hootsuite Standard includes up to ten social accounts and Professional lists unlimited accounts; Sprout Standard includes five profiles and Professional lists unlimited profiles.

## Links

- Website: https://sproutsocial.com/
- LinkedIn: https://www.linkedin.com/company/sprout-social-inc-/
- Twitter/X: https://x.com/SproutSocial
- YouTube: https://www.youtube.com/user/SproutSocial
- Instagram: https://www.instagram.com/sproutsocial/
- Facebook: https://www.facebook.com/SproutSocialInc/
- TikTok: https://www.tiktok.com/@sproutsocial

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Profile page: https://yespress.io/social-media-tool-headcount-tax
Published by YesPress — https://yespress.io
Last updated: 2026-08-15