# Social Factor

> Social Factor is a privately owned, Texas-based social media operations agency that works behind the visible content layer for enterprise brands. Its distributed team handles community management, 24/7 moderation, social care, listening, analytics, governance, crisis response, live-event chat and enterprise platform optimization across 150-plus languages. The company says it has worked with more than 200 global brands; named public examples include Toyota, 7-Eleven, Fender, YouTube, LinkedIn, Cisco, PetSmart, Wingstop, Fruit of the Loom, Goodyear and Johnson & Johnson.

- **Founded:** 2011
- **Headquarters:** Austin, United States
- **Founders:** Mike Marshall (Co-Founder), Scott Harris (Co-Founder)
- **Products:** Social Media Strategy, Community Management and Social Care, Content Moderation and Crisis Response, Social Listening, Insights and Analytics
- **Notable:** Named to the 2023 Inc. 5000 at No. 3,408 after reportedly doubling revenue over the preceding 18 months., SOC 2 Type I and Type II compliant., Recognized as a Best Place for Working Parents since 2021, according to the company.

## Products & services

- **Social Media Strategy** — Enterprise strategies aligning people, processes, platforms, governance and measurable business goals.
- **Community Management and Social Care** — Brand-trained teams answer questions, resolve customer issues and build audience relationships, including 24/7 coverage.
- **Content Moderation and Crisis Response** — Human-led, multilingual moderation, escalation and brand-safety operations for owned channels and sensitive conversations.
- **Social Listening** — Monitoring and analysis of brand, category and competitor conversations across social, review and forum environments.
- **Insights and Analytics** — Executive reporting, benchmarking, campaign measurement, forecasting and ROI analysis tied to business outcomes.
- **Platform Implementation and Optimization** — Tool selection, migration, configuration, workflow design, training and optimization across major enterprise social platforms.
- **Live Events and Livestreams** — Real-time chat moderation, audience engagement, dynamic staffing and escalation for festivals, sports and other live broadcasts.
- **Governance and Compliance** — Policies, credential controls, account audits, influencer disclosure guidance and operating models for distributed enterprises.

## Achievements

- Named to the 2023 Inc. 5000 at No. 3,408 after reportedly doubling revenue over the preceding 18 months.
- SOC 2 Type I and Type II compliant.
- Recognized as a Best Place for Working Parents since 2021, according to the company.
- Moderated 450,000-plus live comments across 221 events reaching more than 100 million viewers and 44 million watch hours for a major sports league.
- Automated 40,000 manual tasks per month and freed more than 200 moderation hours through a 28-dashboard platform optimization.
- Helped a client report more than $1.4 million in cost savings since January 2020 through governance, vendor management, training and platform optimization.
- Mapped 8,400-plus social accounts, optimized 240-plus dashboards and connected social signals to more than six million customer records for a global brand.

## Latest updates

- **2026-06** — Published new guidance on social listening as an early-warning system for enterprise reputation risk.
- **2026-04** — Continued multi-year Coachella livestream community-management and moderation work, with nine simultaneous feeds reported for 14 hours a day.
- **2026-02** — Published analysis of 2026 big-game engagement and the operational importance of cultural fluency in moderation.
- **2025-07** — Published a social-business diagnostic case documenting 8,400-plus accounts, 240-plus dashboards and integration with six million-plus customer records.
- **2024-03** — Announced an agency partnership with Meltwater for combined social intelligence and managed services.

## Links

- Website: https://socialfactor.com
- LinkedIn: https://www.linkedin.com/company/social-factor
- Twitter/X: https://twitter.com/SocialFactor
- Instagram: https://www.instagram.com/social_factor/
- Facebook: https://www.facebook.com/SocialFactor

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Profile page: https://yespress.io/social-factor
Published by YesPress — https://yespress.io
Last updated: 2026-09-23