# Soapbox

> Soapbox is a Washington, D.C.-based personal-care company selling vegan, cruelty-free hair, body, and hand-care products online and through mass and specialty retailers. Every purchase helps provide soap and hygiene education through nonprofit partners, while a Hope Code on the package lets buyers trace the intended impact. Its defining business lesson came early: a worthy mission could win attention, but price, packaging, and product performance still had to win the shelf.

- **Founded:** 2010
- **Headquarters:** Washington, D.C., United States
- **Founders:** David Simnick (CEO and Co-Founder), Eric Vong (Co-Founder), Daniel Doll (Founder, President and COO)
- **Team size:** 24 employees in the supplied company record
- **Products:** Hair care, Bath and body care, Hand care, Hope Code impact tracking, ProGRO Density+
- **Notable:** Reports 61 million bars of soap donated through 49 nonprofit partners., Reports 20,907 hygiene classes taught and 338 women employed through its impact network., Set a Guinness World Records mark for most hygiene products donated in one week during its Giving Tour.

## Products & services

- **Hair care** — Shampoos, conditioners, treatments, stylers, hair fragrances, men's formulas, and clinical scalp products organized around needs such as volume, moisture, smoothing, and scalp balance.
- **Bath and body care** — Body washes, lotions, deodorants, bar soap, bath products, wipes, and bundled routines, generally positioned as vegan and cruelty-free.
- **Hand care** — Liquid and foaming hand soaps, refill formats, bar soaps, lotions, and sanitizer.
- **Hope Code impact tracking** — A code on each bottle lets customers discover the nonprofit or community associated with their purchase.
- **ProGRO Density+** — A clinically positioned scalp and hair serum listed at $54.99, extending Soapbox into higher-priced treatment care.

## Achievements

- Reports 61 million bars of soap donated through 49 nonprofit partners.
- Reports 20,907 hygiene classes taught and 338 women employed through its impact network.
- Set a Guinness World Records mark for most hygiene products donated in one week during its Giving Tour.
- Named Sally Beauty's 2024 Fan Favorite Brand according to founder David Simnick.
- A 2017 packaging relaunch produced reported baseline sales increases of 40% to 90%, with one SKU rising more than 2,000%.
- A Walmart Connect campaign running March 2024 through March 2025 reported 107% year-over-year sales growth and 78% new-to-brand buyers.
- Expanded into hand sanitizer at the start of the COVID-19 pandemic, helping drive a reported tenfold revenue increase in 2020.

## Latest updates

- **2026-08** — Soapbox's current store promotes the ProGRO Density+ scalp and hair serum, listed at $54.99, alongside expanded clinical and men's hair-care categories.
- **2026-03** — Soapbox offered TSA employees working without pay reimbursement of up to $20 for Soapbox hair and body-care purchases, subject to program terms.
- **2025-03** — A Walmart Connect case study covering March 2024 to March 2025 reported 107% year-over-year sales growth, 78% new-to-brand buyers, and 70% ad-attributed sales.
- **2025-02** — Soapbox announced nationwide Target distribution alongside refreshed hair-care packaging built around problem-solution regimens and shelf education.
- **2024-11** — Founder David Simnick announced Soapbox as Sally Beauty's 2024 Fan Favorite Brand, voted by store teams.

## Links

- Website: https://www.soapboxsoaps.com
- LinkedIn: https://www.linkedin.com/company/soapboxco
- Twitter/X: https://twitter.com/soapboxcare
- Instagram: https://instagram.com/soapbox
- Facebook: https://www.facebook.com/SoapboxCare
- TikTok: https://tiktok.com/@soapboxcare

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Profile page: https://yespress.io/soapbox
Published by YesPress — https://yespress.io
Last updated: 2026-08-21