# SNIPES

> SNIPES is a global sneaker and streetwear retailer founded in Germany in 1998 and owned by the Deichmann Group. It sells footwear, apparel and accessories from brands like Nike, Jordan, adidas and New Balance across roughly 750 stores in the US and Europe plus its e-commerce sites, and positions itself as a culture-first brand tied to hip-hop, sport, music and youth communities.

- **Founded:** 1998
- **Headquarters:** Cologne, Germany
- **Founders:** Sven Voth (Founder)
- **Team size:** Approx. 2,300+ (data record); group-wide store and HQ workforce is larger across 12 countries
- **Products:** Sneakers & footwear, Streetwear apparel & accessories, E-commerce (snipes.com / snipesusa.com), Exclusive drops & collaborations, SNIPES loyalty & Creator Program
- **Notable:** Grew from a single store in Essen (1998) to roughly 750 stores across about 12 countries., Entered the US market in 2019 and now generates the majority (~72%) of revenue there., Acquired Jimmy Jazz (2021), its largest acquisition, roughly tripling its US door count.

## Products & services

- **Sneakers & footwear** — Curated footwear from brands including Nike, Jordan, adidas, New Balance, Asics and FILA, including exclusive and limited-edition releases.
- **Streetwear apparel & accessories** — Men's, women's and kids' apparel, headwear and accessories from partner brands (Polo Ralph Lauren, Lacoste, Kappa and others) plus SNIPES private-label lines.
- **E-commerce (snipes.com / snipesusa.com)** — Online stores serving Europe and the US, built on Salesforce Commerce Cloud, with the US online store estimated at ~$186M in 2025.
- **Exclusive drops & collaborations** — Limited collaboration capsules with artists and brands such as MCM, DJ Khaled's We The Best, and Jordan Brand athlete tie-ins.
- **SNIPES loyalty & Creator Program** — A loyalty program rewarding members for saving with early access to drops, plus a Creator Program connecting local content creators to brand initiatives.

## Achievements

- Grew from a single store in Essen (1998) to roughly 750 stores across about 12 countries.
- Entered the US market in 2019 and now generates the majority (~72%) of revenue there.
- Acquired Jimmy Jazz (2021), its largest acquisition, roughly tripling its US door count.
- Contributed over 1.8 billion euros to Deichmann Group revenue in 2024.
- Became Official Culture & Community Partner of Paris Saint-Germain.

## Latest updates

- **2025-11** — Launched a first-of-its-kind loyalty program rewarding members for saving and granting early access to coveted sneaker drops.
- **2025-08** — Launched the 'Pull Up Fresh' national back-to-school campaign featuring DJ Khaled, JT and others.
- **2025-01** — Named Official Culture & Community Partner of Paris Saint-Germain.
- **2024-12** — SNIPES Group contributed over 1.8 billion euros to Deichmann Group revenue for 2024.

## Links

- Website: https://snipes.com
- LinkedIn: http://www.linkedin.com/company/snipes
- Twitter/X: https://twitter.com/Snipescom
- YouTube: https://www.youtube.com/user/SNIPESofficial
- Instagram: https://www.instagram.com/snipes
- Facebook: https://www.facebook.com/Snipescom
- TikTok: https://www.tiktok.com/@snipes

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Profile page: https://yespress.io/snipes
Published by YesPress — https://yespress.io
Last updated: 2026-07-26