# Snap Inc.

> Snap Inc. is the Santa Monica technology company behind Snapchat, Bitmoji, Lens Studio, Camera Kit and the forthcoming SPECS augmented-reality glasses. Its 971 million monthly users make it one of the world's largest communications platforms, while advertising, subscriptions and developer tools fund a longer wager: that the camera and see-through glasses can become a more social interface for computing.

- **Founded:** 2011
- **Headquarters:** Santa Monica, United States
- **Founders:** Evan Spiegel (Co-founder and CEO), Robert 'Bobby' Murphy (Co-founder and CTO), Reggie Brown (Early collaborator and disputed co-founder)
- **Team size:** 4,723 full-time employees at the end of Q2 2026
- **Products:** Snapchat, Lenses and Snap AR, Bitmoji, Spectacles / SPECS, Lens Studio
- **Notable:** Reached 971 million monthly active users and 493 million daily active users in Q2 2026., Grew Q2 2026 revenue 19% year over year to $1.599 billion while generating $121 million of free cash flow., Passed 25 million subscription members and a $1 billion annualized direct-revenue run rate in 2026.

## Products & services

- **Snapchat** — A camera-first visual messaging app spanning private Snaps and Chat, Stories, Spotlight, Map, creators, discovery and safety features.
- **Lenses and Snap AR** — Augmented-reality experiences for self-expression, entertainment, learning, branded campaigns and virtual try-on.
- **Bitmoji** — Personal avatar and sticker system used across Snapchat and partner experiences.
- **Spectacles / SPECS** — A hardware program that began with camera sunglasses and is becoming see-through augmented-reality glasses with AI, hand and voice controls.
- **Lens Studio** — A desktop authoring tool for developers and creators building AR and AI Lenses for Snapchat, Camera Kit and SPECS.
- **Snap Kit** — Developer integrations for login, sharing, Bitmoji and selected Snapchat content in third-party apps.
- **Camera Kit** — An SDK that brings Snap's AR camera and Lenses into third-party mobile apps and websites.
- **Snapchat+** — A paid membership offering personalization, experimental features and additional utility inside Snapchat.
- **My AI** — A conversational AI assistant integrated into Snapchat Chat.
- **Lens+ and Memories Storage** — Paid offerings for exclusive AI and creator Lenses and expanded storage, part of Snap's growing direct-revenue portfolio.

## Achievements

- Reached 971 million monthly active users and 493 million daily active users in Q2 2026.
- Grew Q2 2026 revenue 19% year over year to $1.599 billion while generating $121 million of free cash flow.
- Passed 25 million subscription members and a $1 billion annualized direct-revenue run rate in 2026.
- Built an AR ecosystem in which creators had produced more than 2.5 million Lenses with over 5 trillion views by 2022.
- Completed a $3.4 billion initial public offering in March 2017.
- Established Specs Inc. as a wholly owned subsidiary in January 2026 and unveiled consumer SPECS in June 2026.

## Latest updates

- **2026-08** — Snap reported Q2 revenue of $1.599 billion, up 19% year over year, with 971 million MAU, 493 million DAU and $121 million in free cash flow.
- **2026-07** — Snapchat said its subscription portfolio had grown beyond 25 million members, with personalization and utility driving use.
- **2026-06** — Snap unveiled SPECS augmented-reality glasses ahead of a planned fall launch and introduced new Lens Studio tools for SPECS developers.
- **2026-06** — Snap and OUTFRONT Media launched Crowd Created, a live Times Square AR experience with HBO Max.
- **2026-02** — Direct revenue exceeded a $1 billion annualized run rate as subscription membership passed 25 million.
- **2026-01** — Snap established Specs Inc. as a wholly owned subsidiary to give its glasses program operating focus and capital flexibility.

## Links

- Website: https://snap.com
- LinkedIn: https://www.linkedin.com/company/snap-inc-co
- Twitter/X: https://x.com/Snap
- GitHub: https://github.com/Snapchat
- YouTube: https://www.youtube.com/@snapinc
- Instagram: https://www.instagram.com/snapinc/
- TikTok: https://www.tiktok.com/@snapchat

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Profile page: https://yespress.io/snap-inc
Published by YesPress — https://yespress.io
Last updated: 2026-08-13