# SMS-Magic (Conversive)

> SMS-Magic, now branded Conversive, sells CRM-connected business messaging and conversational AI. Its software helps sales, service and marketing teams manage SMS, WhatsApp, voice and other conversations, automate follow-ups, and carry customer history and consent into workflows such as appointments and applications.

- **Founded:** 2008
- **Headquarters:** Henderson, United States
- **Founders:** Nitin Seth (Co-founder and CEO), Sandip More (Co-founder and CTO)
- **Products:** SMS-Magic Converse for Salesforce, SMS-Magic Interact for Zoho, SMS-Magic Mobile App, Conversive, Conversive Voice AI
- **Notable:** AppExchange listing dated March 16, 2010., Acquired voice-AI company VoxGenie in July 2025., Recognized in Forbes India and D Globalist DGEMS 2025 Select 200.

## Products & services

- **SMS-Magic Converse for Salesforce** — CRM-native two-way messaging, shared and dedicated inboxes, campaigns, Flow automation, analytics and consent controls. Listed on AppExchange in 2010.
- **SMS-Magic Interact for Zoho** — Business messaging integrated with the Zoho ecosystem.
- **SMS-Magic Mobile App** — Smartphone inbox for customer messages, notifications, team assignment and Salesforce or Zoho integration; can also operate independently.
- **Conversive** — Conversational AI and journey orchestration across messaging, chat and voice, with CRM context and human handoffs.
- **Conversive Voice AI** — Voice automation expanded through the 2025 acquisition of VoxGenie, including qualification, scheduling and post-call summaries.
- **Conversive Harness** — Company-described layer connecting conversational agents to Salesforce metadata, workflows and business rules.

## Achievements

- AppExchange listing dated March 16, 2010.
- Acquired voice-AI company VoxGenie in July 2025.
- Recognized in Forbes India and D Globalist DGEMS 2025 Select 200.
- Company reports Salesforce APAC ISV Partner of the Year recognition in 2021 and 2022.

## Latest updates

- **2026-09** — Published a September 8 explanation of its move from SMS-Magic to CRM-context-driven conversational AI.
- **2026-08** — Google Play lists an August 25 mobile-app update and Salesforce MFA login support.
- **2025-07** — Announced acquisition of VoxGenie; its team joined Conversive’s voice AI efforts.

## Links

- Website: https://conversive.ai/
- LinkedIn: https://www.linkedin.com/company/beconversive/
- Twitter/X: https://twitter.com/smsmagic/
- YouTube: https://www.youtube.com/user/ScreenMagicMM/
- Facebook: https://www.facebook.com/smsmagic/

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Profile page: https://yespress.io/sms-magic
Published by YesPress — https://yespress.io
Last updated: 2026-10-02