# Smith Publicity, Inc.

> Smith Publicity is a privately held, Cherry Hill, New Jersey-based publicity agency that helps nonfiction authors, experts, executives, academics, and publishers turn books into sustained visibility. Founded by Dan Smith in 1997 and led by CEO Sandy Poirier Smith, the firm combines earned-media outreach with thought-leadership positioning, author-platform strategy, speaking support, and publisher collaboration.

- **Founded:** 1997
- **Headquarters:** Cherry Hill, United States
- **Founders:** Dan Smith (Founder)
- **Products:** Book Publicity & Media Relations, Thought Leadership & Expert Positioning, Author Platform & Brand Strategy, Speaking Engagement Support, Publisher Partnerships
- **Notable:** Founded in 1997 and still operating as a specialist book-publicity agency nearly three decades later., Named to PRNEWS' Agency Elite Top 100 for 2023 and listed again in the 2025 roster., Built an All Things Book Marketing podcast archive that Apple Podcasts lists as active since 2016.

## Products & services

- **Book Publicity & Media Relations** — Customized earned-media campaigns spanning digital, print, broadcast, podcasts, reviews, excerpts, interviews, and targeted niche coverage.
- **Thought Leadership & Expert Positioning** — Positions authors in relevant industry conversations through interviews, contributed articles, expert commentary, and trend-led outreach.
- **Author Platform & Brand Strategy** — Website and social audits, message refinement, brand consistency, network engagement, and pre-order planning tied to long-term goals.
- **Speaking Engagement Support** — Research and outreach aimed at conferences, associations, and corporate audiences where an author's expertise is useful.
- **Publisher Partnerships** — Campaign support for individual titles and broader catalog initiatives, coordinated with editorial, marketing, and publicity teams.
- **All Things Book Marketing** — An educational podcast featuring authors, publicists, publishing professionals, and specialists discussing book visibility and author platforms.

## Achievements

- Founded in 1997 and still operating as a specialist book-publicity agency nearly three decades later.
- Named to PRNEWS' Agency Elite Top 100 for 2023 and listed again in the 2025 roster.
- Built an All Things Book Marketing podcast archive that Apple Podcasts lists as active since 2016.
- Client campaigns have secured appearances or coverage across major print, digital, broadcast, and podcast outlets, including The New York Times, Harvard Business Review, BBC, CNBC, TODAY, NPR, Forbes, and Fast Company.
- Has awarded an annual $2,500 communications and publicity scholarship since 2012.

## Latest updates

- **2026-07** — The All Things Book Marketing podcast published episodes on building a speaking career and constructing real thought-leadership authority.
- **2026-03** — The podcast examined why strong author-brand visuals matter in a crowded attention market.
- **2025** — PRNEWS included Smith Publicity in its Agency Elite Top 100 roster.
- **2025-04** — CEO Sandy Smith hosted a podcast discussion on BookScan, bulk-sales reporting, and creative retail strategy.

## Links

- Website: https://www.smithpublicity.com/
- LinkedIn: https://www.linkedin.com/company/smith-publicity/
- Twitter/X: https://twitter.com/SmithPublicity
- YouTube: https://www.youtube.com/user/SmithPublicity
- Instagram: https://www.instagram.com/smithpublicity/
- Facebook: https://www.facebook.com/SmithPublicity/

---

Profile page: https://yespress.io/smith-publicity-inc
Published by YesPress — https://yespress.io
Last updated: 2026-09-21