# Smith Kroeger

> Smith Kroeger is a privately held, full-service marketing and communications agency founded in Omaha in 1962. It combines branding, creative, digital advertising, traditional media buying, public relations, strategy and web development for local, regional and national clients, with a practical emphasis on tying communications work to sales, leads and other business outcomes.

- **Founded:** 1962
- **Headquarters:** Omaha, United States
- **Founders:** Wayne Smith (Co-founder), Ron Kaplan (Co-founder)
- **Products:** Creative, Digital marketing, Traditional media, Web development, Public relations
- **Notable:** The Nebraska Lottery Trucks & Bucks campaign sold more than 2.6 million tickets and generated more than $4 million in total sales., The Certified Transmission multi-screen campaign served 1,022,851 impressions, reported click-through performance 80% above the execution's average and achieved an 80% video completion rate., Smith Kroeger manages traditional-media placements for more than 100 FNBO branches in eight states across more than 100 networks, publishers and vendors.

## Products & services

- **Creative** — Brand identity, copywriting, content, art direction, graphic design, video and photography.
- **Digital marketing** — Paid search, display, social, video, email, automation, analytics and campaign optimization.
- **Traditional media** — Research, planning, negotiation and buying across television, radio, print and outdoor media.
- **Web development** — Mobile-first sites, e-commerce, hosting, maintenance, SEO, analytics and CRM integrations.
- **Public relations** — Media relations, reputation work, crisis preparation and communications management.
- **Strategy and consulting** — Research, planning and business advice informed by agency, publishing and operating experience.
- **FIDO branding process** — A four-part method: Foundation, Ideation, Delivery and Optimization.

## Achievements

- The Nebraska Lottery Trucks & Bucks campaign sold more than 2.6 million tickets and generated more than $4 million in total sales.
- The Certified Transmission multi-screen campaign served 1,022,851 impressions, reported click-through performance 80% above the execution's average and achieved an 80% video completion rate.
- Smith Kroeger manages traditional-media placements for more than 100 FNBO branches in eight states across more than 100 networks, publishers and vendors.
- Civic Square's launch received positive coverage in all six major Omaha news outlets, according to the agency's case study.
- The agency acquired Redstone Communications Group in August 2025 and said no staff reductions were planned.
- BBB accreditation began in June 2024, with an A+ rating shown on the business profile at research time.

## Latest updates

- **2025-08** — Acquired Redstone Communications Group; terms were undisclosed and Smith Kroeger said no staff reductions were planned.
- **2025-07** — Omaha Magazine profiled the agency's investment in digital capability, measurement and client-specific strategy.
- **2024-06** — Became BBB accredited.
- **2024-01** — Promoted Sara Wilson to president and Dave Klemencic to chief operating officer while Terry Kroeger continued as chairman and CEO.

## Links

- Website: https://smithkroeger.com
- LinkedIn: https://www.linkedin.com/company/smithkroeger
- Twitter/X: https://twitter.com/skaradvertising
- Instagram: https://www.instagram.com/smithkroeger/
- Facebook: https://www.facebook.com/smithkroeger/

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Profile page: https://yespress.io/smith-kroeger
Published by YesPress — https://yespress.io
Last updated: 2026-09-23