# SmartSurvey

> SmartSurvey is a UK-based online survey and feedback intelligence platform that lets organisations build, distribute and analyse surveys, forms and questionnaires while keeping all data hosted in the UK. Founded in 2010 and run from Tewkesbury in Gloucestershire, it serves more than 600,000 users - from FTSE 100 companies to NHS trusts, government departments and local councils - with GDPR-compliant, ISO 27001-certified tooling, AI-assisted analysis and enterprise features like SSO, workspaces and an API. It positions itself as a British, security-first alternative to US giants SurveyMonkey and Qualtrics.

- **Founded:** 2010
- **Headquarters:** Tewkesbury, Gloucestershire, United Kingdom
- **Founders:** Abid Naser (Founder), Aki Naser (Chief Technology Officer / Co-founder), Ahmad Naser (Co-founder / Director)
- **Team size:** Approximately 36-50 employees
- **Products:** Online Survey Software, Online Forms, Real-time Dashboards & Analysis, AI & Text Analysis, Enterprise Platform
- **Notable:** Grown to more than 600,000 registered users without external funding, Achieved ISO 27001 certification and Cyber Essentials Plus, Listed as an approved supplier on the UK government's G-Cloud framework

## Products & services

- **Online Survey Software** — Drag-and-drop survey builder with a wide range of question types, branching logic, custom branding and multi-channel distribution by email, SMS and web embed.
- **Online Forms** — Secure, GDPR-compliant online forms for data collection, registrations, audits and applications - an alternative to email and paper forms.
- **Real-time Dashboards & Analysis** — Live dashboards to track responses and KPIs, with cross-tabulation, filtering and export for deeper analysis.
- **AI & Text Analysis** — AI-assisted survey creation plus thematic and sentiment analysis to turn open-text responses into structured insight.
- **Enterprise Platform** — Multi-workspace enterprise accounts with SSO, 2FA, password policies, IP restriction, unlimited users and dedicated support for large organisations.
- **API & Integrations** — REST API, webhooks and native integrations to connect survey data with existing systems and workflows.

## Achievements

- Grown to more than 600,000 registered users without external funding
- Achieved ISO 27001 certification and Cyber Essentials Plus
- Listed as an approved supplier on the UK government's G-Cloud framework
- Adopted across NHS trusts, central government departments and FTSE 100 companies
- Maintained fully UK-based data hosting to meet GDPR and data-residency needs

## Latest updates

- **2026-04** — Company profile listings report a team of around 36-50 employees and 600,000+ users.
- **2025-01** — Repositioned around 'feedback intelligence,' adding AI-assisted survey creation and thematic/sentiment analysis across paid plans.

## Links

- Website: https://www.smartsurvey.com
- LinkedIn: https://uk.linkedin.com/company/smartsurvey
- Twitter/X: https://twitter.com/SmartSurvey
- YouTube: https://www.youtube.com/@smartsurvey5974
- Facebook: https://www.facebook.com/SmartSurveyUK/

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Profile page: https://yespress.io/smartsurvey
Published by YesPress — https://yespress.io
Last updated: 2026-08-08