# SmartCustomer

> SmartCustomer (formerly Sitejabber) is a San Francisco reviews platform that helps buyers spot trustworthy online businesses and helps businesses collect, manage, and surface authentic customer reviews. Born in 2007 out of a National Science Foundation grant to fight online fraud, it has grown into a two-sided marketplace of trust - said to have helped 200M+ buyers and gathered more than 25M reviews across 140K+ businesses - and now positions verified reviews as fuel for AEO/GEO visibility in AI answer engines like ChatGPT.

- **Founded:** 2007
- **Headquarters:** San Francisco, California, United States
- **Founders:** Michael Lai (Co-Founder & CEO), Jeremy Gin (Co-Founder), Rodney Gin (Co-Founder)
- **Team size:** ~29 employees
- **Products:** SmartCustomer Reviews Platform, Browser Extension, Jabio, AEO / GEO Review Distribution
- **Notable:** Grew to 25M+ reviews and 200M+ buyers helped across 140,000+ businesses, Named a Top 100 Website by PC Magazine, Featured on CNN, CBS, Forbes, NBC, US News, and ABC

## Products & services

- **SmartCustomer Reviews Platform** — A consumer review site where buyers rate and review online businesses on service, value, shipping, returns, and quality - and businesses discover and respond to feedback.
- **Browser Extension** — A Chrome extension that shows live business ratings while you browse so you can spot trustworthy sites before you buy.
- **Jabio** — The review marketing and reputation-management platform for businesses (rebranded in 2023) used to collect, moderate, and distribute reviews; passed 50,000 businesses in 2024.
- **AEO / GEO Review Distribution** — Tools that syndicate verified reviews to boost a business's visibility and citation odds in AI answer engines like ChatGPT and Google's AI results.

## Achievements

- Grew to 25M+ reviews and 200M+ buyers helped across 140,000+ businesses
- Named a Top 100 Website by PC Magazine
- Featured on CNN, CBS, Forbes, NBC, US News, and ABC
- Passed 50,000 businesses on its Jabio review marketing platform (2024)
- Became an official Google Review Partner
- Developed in part with a National Science Foundation research grant

## Latest updates

- **2024-07** — Celebrated 50,000 businesses on its Jabio review marketing platform and surpassed 10M reviews on its consumer platform.
- **2024-01** — Settled an FTC order regarding how initial shopping-experience feedback was presented as product reviews; committed to stricter review authenticity.
- **2023-01** — Rebranded its business reputation-management product under the name Jabio.
- **2026-01** — Positioned reviews as an AEO/GEO lever, citing that businesses with review-platform profiles are ~3x more likely to be cited by AI answer engines.

## Links

- Website: https://www.smartcustomer.com
- LinkedIn: https://www.linkedin.com/company/sitejabber
- Twitter/X: https://x.com/_smartcustomer
- Instagram: https://www.instagram.com/smartcustomer_reviews
- Facebook: https://www.facebook.com/SmartCustomer

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Profile page: https://yespress.io/smartcustomer
Published by YesPress — https://yespress.io
Last updated: 2026-07-02